Posted on
September 25, 2009
Use a Marketing Assistant
Many of you have told me that one of your most difficult marketing obstacles is the element of time. How...
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Public Resources
Posted on
September 15, 2009
One Month Vacation
For me, my time away is so much more than a vacation – it’s a business exercise that I encourage...
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Posted on
July 1, 2009
Why You Need a Marketing Partner
Many of you find client development to be very difficult. Schooled to be “technicians,” most of you have no training...
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Posted on
June 16, 2009
Client Selection, Part 2
If you determine that your practice is overloaded with C and D clients, you may need to initiate a housecleaning....
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Posted on
June 11, 2009
Poor Client Selection Leads to High Receivables and Extra Stress
Unfortunately, the traits that make a good attorney don’t always make a good businessperson. If you are an attorney who...
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Posted on
June 2, 2009
Become “Marketing-Minded”
Today I want to talk about how to create fundamental new habits to help you think and act like a...
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Posted on
May 29, 2009
How to Use Seminars and Speaking Engagements in Your Marketing Plan, Part 2
In the first post, dedicated to using seminars and speaking engagements to bolster your client development efforts, I discussed the...
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Posted on
May 19, 2009
How to Use Seminars and Speaking Engagements in Your Marketing Plan
One of the most powerful ways to position yourself as an expert, and increase the number of clients interested in...
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Posted on
May 14, 2009
Systematizing Where It Really Counts: Atticus® Interviews a Pilot and Flight Instructor
One of Atticus®’ family law attorneys once mentioned that he did not fully appreciate the benefits of checklists and systems...
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