What If You Had the Best Rainmaking Resources at Your Fingertips?
Great Practice Essentials works because it relies on a time-tested 21-Asset Marketing plan customized to your personality and paired with: a monthly marketing plan, a monthly group webinar, an extensive resource website, recorded interviews with master-level rainmakers plus monthly accountability and support calls. You get fresh ideas and constant encouragement while we educate, train and motivate you to succeed.
There are 21 Assets and 5 Habits that will make the difference.
Great Practice Essentials will help you identify and develop marketing and time management habits to maintain growth, and become a true rainmaker!
Join our monthly roundtable sessions every second Tuesday at 12 ET for expert-led discussions on business growth and peer learning. Stay on track with a dedicated Membership Advisor through personalized 30-minute accountability calls, ensuring you implement key strategies and maintain momentum in building a thriving practice.
Join us every second Tuesday of the month at 12 ET for a one-hour live webinar, led by an Atticus Practice Advisor. These interactive sessions cover essential business growth strategies, provide actionable insights, and create opportunities for peer-to-peer learning.
Stay on track with a 30-minute monthly accountability call with your dedicated Membership Advisor, helping you implement key strategies and maintain momentum in building a stronger, more profitable practice.
Gain the skills and strategies needed to excel in the legal field without sacrificing your personal life through The Path to a Great Practice and a Great Life workshop, a key part of new member onboarding. When urgent matters arise, our Coaching Hotline provides direct access to a Practice Advisor, ensuring you receive timely guidance to overcome challenges and stay on track.
- Receive a copy of How Good Attorneys Build Great Practices, a valuable guide packed with insights to help you refine your approach to marketing, time management, and business development.
- Access an online library to support your progress. Resources include worksheets, templates, and videos that reinforce proven strategies and help you apply them effectively.
- Access to the Practice Growth Webinar Series delivering monthly presentations on a variety of timely topics to complement and expand training and strategy implementation.
Gain Insights and Build a Powerful Network
- DISC: Discover how your communication style and behavior affect your law firm’s true profitability. Leverage your strengths, adapt for effectiveness, and become a more effective leader.
- The Rainmaker Evaluator: This profile evaluates your strengths and weaknesses as a legal networker and marketer to allow you to identify the greatest opportunities, as well as the best tactic application based on your goals and style.
WHO WILL BE YOUR COACH?
Lori Pulvermacher
Practice Advisor
Lori is a dedicated practice management and business development advisor at Atticus, Inc. With a rich background in law firm management, operations, marketing, sales, and client service, Lori brings a well-rounded perspective that drives law firm growth and success.
Before joining Atticus, Lori worked as a business advisor at a consulting firm, partnering with organizations in various industries such as banking, finance, manufacturing, technology, and construction. She also led training programs in sales, leadership, and communication. With over two decades of experience working with attorneys and their teams, Lori deeply understands the unique challenges and opportunities within the legal profession.
Lori’s blend of practical experience, academic achievement, and passion for growth makes her an invaluable asset to attorneys and law firms looking to enhance their practice management and business development strategies.
Lori is a recognized thought leader and has been featured on several podcasts, sharing her insights on conflict resolution, practice management, and effective marketing strategies for law firms.

Investment
Minimal cost, immeasurable impact—invest in your practice’s growth with a Great Practice Essentials membership today.
A $295 one-time set up fee, then $695 per month.
3 month minimum