How to Build a Solo Practice with Social Media and Referrals


Build a Solo Practice: Insights from Eric Rosen

Have you ever wondered how to build a solo practice and transition successfully from a large law firm?

In this episode of Great Practice, Great Life®, Steve Riley talks with Eric Rosen, a double board-certified trial lawyer who built a solo practice from scratch. Eric shares the essential habits, strategic planning methods, and mindset shifts that helped him thrive as an entrepreneurial solo practitioner. Learn actionable tips to build a solo practice that aligns with your goals and values.

Eric recounts his remarkable journey from being a prominent trial lawyer in a large firm to establishing his own practice. He emphasizes the importance of having a clear vision, setting strategic goals, and adopting an entrepreneurial mindset. These elements were critical in helping him build a solo practice that supports both professional success and personal fulfillment.

Inside This Episode

  • Discover Eric Rosen’s strategic planning methods and daily habits that fueled his success in building a solo practice
  • Learn how he maintained strong family relationships and avoided burnout while navigating the challenges of entrepreneurship.
  • Find out how social media, referral-based marketing, and unique marketing events helped him grow his client base.
  • Hear about proactive investments in hiring and growth that set the stage for long-term success.
  • Explore the value of community building with like-minded professionals to support ongoing development.

Eric also speaks to the importance of fostering a community of like-minded professionals and making strategic decisions that lead to personal fulfillment and business growth. Drawing from influential books like “Tools of Titans” by Tim Ferriss, Eric underscores the excitement of entrepreneurship and the power of self-marketing.


Whether you’re considering leaving a large firm or looking to improve your solo practice, this episode provides the roadmap you need. Tune in to uncover actionable insights and begin your journey to build a solo practice that thrives.

Supporting Resources

Steve Riley

Steve Riley

Shareholder, Practice Advisor, & Attorney Steve Riley has coached attorneys for more than 20 years. His one-on-one coaching focuses on a limited number of top producing attorneys committed to taking their practices to new levels of excellence, profit, and personal success. He also presents at group coaching workshops around the country for individual law firms, state bar associations, and other legal organizations. READ MY FULL BIO

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