How I Niched My Practice with John Tucker

How Choosing the Right Niche Can Transform Your Law Practice

Specializing in a niche area of law can be highly lucrative for your firm. However, law schools often overlook many topics that could evolve into these specialized practice areas. As a result, it may be up to you to pursue self-education in the areas that align with your interests and passions.

How do you choose a niche for your law practice? Start by identifying your personal interests. For instance, if you once aspired to be a doctor but pursued a different path, medical malpractice might be a compelling area to explore. If you’re passionate about constitutional law and history, a focus on Second Amendment cases could be the perfect fit for your expertise.

In this special milestone episode of Great Practice. Great Life.®, Steve talks to John Tucker, Managing Partner at Tucker Disability Law, located in St. Petersburg, Florida. John wanted to become a doctor early in life, but a couple of high school classes deterred him. Some teachers encouraged him to consider law school, and he pursued that avenue, and became an attorney. Six months into his brand-new career, someone referred a disability insurance case to him, and the rest was history.

With a newfound interest in disability and no prior exposure to it in law school, John spent a lot of time self-educating himself. Today, his successful practice allows him to pursue a love of travel, coach others on finding their law niche, and continue to develop his team members.



Inside This Episode

  • How John chose his law niche, where his practice is located, and what they do
  • What disability insurance is, and why someone might require a lawyer to help them navigate obtaining their benefits
  • Why the lack of classes and continuing education courses caused John to self-educate on disability law
  • His advice to someone looking to niche their practice
  • Where most of his referrals come from and how he developed relationships with injury attorneys
  • The reason outsourcing was important to John’s practice and why going global was a key element in its growth
  • The one action that caused him to think about how he manages his team and modify it
  • John’s “happiness scale” and the feedback he receives from employees about it
  • The benefits of working with a practice advisor and why he values accountability
  • Why he still utilizes group programs, the value he gets from them, and the importance of a growth mindset
  • The importance of grace and compassion in John’s practice
  • What led him to start taking time off, his hobbies, and his greatest vacation
  • The encouragement he’d give to a lawyer who wants to create a greater practice and life

Supporting Resources

Steve Riley

Steve Riley

Shareholder, Practice Advisor, & Attorney Steve Riley has coached attorneys for more than 20 years. His one-on-one coaching focuses on a limited number of top producing attorneys committed to taking their practices to new levels of excellence, profit, and personal success. He also presents at group coaching workshops around the country for individual law firms, state bar associations, and other legal organizations. READ MY FULL BIO
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