How Choosing the Right Niche Can Transform Your Law Practice
Specializing in a niche area of law can be highly lucrative for your firm. However, law schools often overlook many topics that could evolve into these specialized practice areas. As a result, it may be up to you to pursue self-education in the areas that align with your interests and passions.
How do you choose a niche for your law practice? Start by identifying your personal interests. For instance, if you once aspired to be a doctor but pursued a different path, medical malpractice might be a compelling area to explore. If you’re passionate about constitutional law and history, a focus on Second Amendment cases could be the perfect fit for your expertise.
In this special milestone episode of Great Practice. Great Life.®, Steve talks to John Tucker, Managing Partner at Tucker Disability Law, located in St. Petersburg, Florida. John wanted to become a doctor early in life, but a couple of high school classes deterred him. Some teachers encouraged him to consider law school, and he pursued that avenue, and became an attorney. Six months into his brand-new career, someone referred a disability insurance case to him, and the rest was history.
With a newfound interest in disability and no prior exposure to it in law school, John spent a lot of time self-educating himself. Today, his successful practice allows him to pursue a love of travel, coach others on finding their law niche, and continue to develop his team members.
Inside This Episode
- How John chose his law niche, where his practice is located, and what they do
- What disability insurance is, and why someone might require a lawyer to help them navigate obtaining their benefits
- Why the lack of classes and continuing education courses caused John to self-educate on disability law
- His advice to someone looking to niche their practice
- Where most of his referrals come from and how he developed relationships with injury attorneys
- The reason outsourcing was important to John’s practice and why going global was a key element in its growth
- The one action that caused him to think about how he manages his team and modify it
- John’s “happiness scale” and the feedback he receives from employees about it
- The benefits of working with a practice advisor and why he values accountability
- Why he still utilizes group programs, the value he gets from them, and the importance of a growth mindset
- The importance of grace and compassion in John’s practice
- What led him to start taking time off, his hobbies, and his greatest vacation
- The encouragement he’d give to a lawyer who wants to create a greater practice and life