Marketing for Lawyers to Boost Your Practice and Drive Success.
On this episode of Great Practice, Great Life®, Sue Ann Van Dermyden, a trailblazer in employment law, shares her journey from a defense attorney to the founder of a firm dedicated to workplace investigations. This episode explores niching legal services, innovative techniques, and modern marketing for lawyers.
Sue Ann’s insights reveal shifts in the field, such as the recognition of sexual harassment as discrimination and the influence of the Me Too movement. She illustrates the art of seizing opportunities, niching, and marketing in a constantly evolving legal landscape. Her story inspires legal professionals to learn, adapt to trends, and innovate to stay ahead in the field.
Steve and Sue Ann’s conversation explores the intricacies of workplace investigations, from defining scopes and gathering evidence to presenting findings. Sue Ann shares the challenges and successes of scaling her niche business, highlighting succession planning and sustainability. With support from leaders like Atticus, her firm developed a growth strategy, showcasing the impact of planning and adaptability.
As we venture into the integration of AI in legal practice, Sue Ann champions moving past traditional billable hours and embracing a forward-thinking mindset. Her pioneering efforts include founding the Association of Workplace Investigators and launching T9 Mastered for Title IX training, showcasing how passion and innovation lead to new professional pathways. By sharing personal anecdotes and experiences, she highlights the importance of community, collaboration, and aligning work with personal passions, inspiring lawyers to forge fulfilling careers beyond conventional limits.
Inside This Episode
- Sue Ann Van Dermyden’s journey from defense attorney to founder of a workplace investigations firm
- Impact of the Me Too movement and shifts in recognizing sexual harassment as discrimination
- Challenges and strategies in scaling a niche legal business
- Integration of AI in legal practice and moving beyond traditional billable hours
- Founding the Association of Workplace Investigators and launching T9 Mastered for Title IX training
- Importance of succession planning, sustainability, and strategic growth
- Emphasis on community, collaboration, and aligning work with personal passions