Daniel Struna is an attorney, entrepreneur, former business owner, and Practice Advisor who helps established law firm owners build stronger teams, create more capacity, and run firms that support the lives they actually want.
Daniel’s perspective comes from experience on both sides of business growth. He has built a company from three people to more than 50 and seven figures in revenue, managed an international business with 150 employees, run a staffing company, and opened his own law practice. He knows what rapid growth can make possible, but also what it can expose when the right people, systems, and leadership aren’t in place.
His coaching is direct, practical, and focused on helping owners get out of the center of everything. He works especially well with successful firm owners who feel stuck or stretched too thin, helping them build teams people want to stay with, create real capacity, understand the numbers that matter, and decide what needs to change or simply stop.
For Daniel, a Great Life means your calendar reflects what you say matters most. His own centers around his wife, Natalia, their two children, family and friends, church, travel, reading, and plenty of time outdoors.
Practical Lessons on Building a Business, and a Life, That Works
Daniel Struna brings the perspective of an attorney, entrepreneur, former business owner, international executive, and nearly 11 years of coaching law firm owners to the stage.
His approach is candid, practical, and grounded in experience. Daniel has scaled a business from three people to more than 50, managed an international operation with 150 employees, experienced the lessons that come when rapid growth doesn’t go according to plan, and helped established business owners create stronger teams and businesses that rely less on them.
Whether he’s talking about leadership, culture, growth, or time, Daniel challenges audiences to look beyond what’s working today and ask a bigger question: Are you intentionally building the business and life you actually want?
Daniel is available for keynotes, conferences, workshops, panels, webinars, podcasts, and leadership events for attorneys, business owners, executives, professional-service firms, and industry associations.
Featured Speaking Topics
The Firm You Meant to Build
Most businesses aren’t designed—they accumulate. New employees, services, clients, and processes are added in response to whatever is happening at the time. Eventually, owners can find themselves running a successful business they never consciously chose. Daniel shows audiences how to step back, define what they actually want from their business and their life, and start building toward it deliberately.
The Most Expensive Employee Is the One Who Just Quit
By the time a good employee resigns, the decision has often been months in the making—and a counteroffer won’t fix what caused it. Daniel explores the real cost of turnover, why strong culture is built long before someone considers leaving, and practical ways leaders can create teams people want to stay with.
You Are the Bottleneck
When every important decision, client relationship, and quality check runs through the owner, growth eventually hits a ceiling. Daniel helps leaders identify what truly requires their involvement, what needs to move to someone else, and how to build capacity without lowering the standard.
A Speaker Who Has Been on Both Sides of Growth
Daniel doesn’t teach business from theory alone. He’s experienced rapid growth, business setbacks, large-team leadership, entrepreneurship, and the challenge of building something that succeeds without consuming the person running it. He brings those lessons to audiences with practical takeaways they can put to work immediately.
Speaking topics can be tailored to the audience, industry, event format, and desired outcomes.
Looking for a keynote speaker, panelist, workshop leader, or subject-matter expert?
Podcast Episodes Featuring Daniel
- 062: Is Gratitude a Growth Strategy? with Daniel Struna
- 078: Build a Stronger Law Firm Team: Save Time, Cut Costs, and Boost Efficiency with Daniel Struna
- 087: How Attorney Matt Kaufman Transformed His Practice in 12 Months with Coach Daniel Struna
- 089: Practical Tips to Building a Client-Centric Culture with Daniel Struna
- 168: Should We Merge? Part 1: The 3 Biggest Mistakes with Daniel Struna
- 169: Should We Merge? Part 2: A Merger Case Study with Sasso, Guerrero & Henderlite
