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Find practical tips and expert advice for building a great law practice and a great life with these blog articles, podcasts, and webinars.

start a law firm

So, You’re Ready to Start Your Own Law Firm?  

Blog: If you’re ready to start a law firm, the biggest decisions happen before you open your doors. This article walks through how to build a strong foundation with clear strategy, systems, and financial planning so you can create a profitable, sustainable practice from day one.

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Why Emotional Intelligence Helps Lawyers Make More Money with Rich Bracken

Episode 183 - In this episode, Steve Riley and Rich Bracken reveal why emotional intelligence is one of the most powerful (and overlooked) skills for growing a law practice. Learn the four core EQ skills, how to regulate yourself under pressure, and one simple phrase that can instantly lower tension and build trust with clients.

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5 Ways to Drive Higher Profitability and Efficiency in Your Law Firm

Blog: Attorneys often feel stuck working long hours without seeing meaningful growth in revenue or freedom. This article outlines five practical time and focus strategies that help law firm owners create more capacity, improve efficiency, and build a more profitable, sustainable practice.

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Building a Great Law Firm Team Part 2: How to Keep Great People with Chris Murphy & Aaron Rothert

Building a Great Law Firm Team Part 2: How to Keep Great People with Chris Murphy & Aaron Rothert

Episode 182 - In this episode, Chris Murphy and Aaron Rothert break down what actually drives team loyalty and how law firm owners can build a place great people don’t want to leave.

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Human Connection in the Legal Profession

Human Connection in the Legal Profession: Why Relationships Matter More Than Ever

Blog: In a world of automation and constant outreach, the attorneys who grow consistently focus on something simpler: relationships. This article explores why human connection still matters most and how small, intentional actions can lead to stronger client trust, better referrals, and sustainable growth.

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Increase Profitability and Efficiency in Your Law Practice

In this 45-minute webinar, Seth Kuntz, Practice Advisor and Attorney, will share practical strategies to help attorneys improve efficiency, strengthen focus, and create the capacity needed for real growth. If your days feel overloaded by interruptions, emails, client demands, and competing priorities, this session will help you move from reactive chaos to a more intentional and productive way of working.

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Building a Great Law Firm Team Part 1: How to Find Great People with Chris Murphy & Aaron Rothert

Episode 181 - Finding great people is the biggest hidden ceiling for most law firms. In this episode, Steve Riley talks with Aaron Rothert and Chris Murphy about shifting from reactive desperation to smart hiring. Learn why hiring at 110% capacity sets candidates up to fail, how to define clear roles, activate your network with finder's fees, use local headhunters, and apply client marketing principles to attract top talent. Part 1 of a 2-part series on building a great law firm team.

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How to sell legal services

How to Sell Legal Services Without Being Salesy

Blog: Many attorneys avoid business development because it feels uncomfortable or pushy. This article shows how to sell legal services in a more natural, client-centered way—by building trust, choosing the right clients, and focusing on meaningful conversations that drive sustainable growth.

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Law Firm Marketing in the AI Era - Podcast with Robert Rose

Law Firm Marketing in the AI Era: How Lawyers Build Trust and Stand Out with Robert Rose

Episode 180 - Robert Rose joins Steve Riley to explore how lawyers can stand out when AI has made marketing easier to create and harder to trust. They discuss story, credibility, and practical ways law firms can make their marketing more human and more effective.

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Why your new law firm hire isn't performing

Why Your New Law Firm Hire Isn’t Performing

Blog: If your new hire isn’t performing as expected, the issue may not be the person—it may be your onboarding process. This article outlines five practical ways law firm owners can set clearer expectations, reduce early frustration, and help new team members succeed faster.

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At Atticus, we’re more than traditional coaches; we’re architects of success, crafting thriving, highly profitable law firms. “Great Practice. Great Life.” isn’t just a tagline; it’s our mission.
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