You can be an excellent attorney, have years of experience, and deliver great results for your clients, but when someone needs to refer a case, will your name be the one that comes to mind?
Building a reputation takes more than being good at what you do. You need people to know who you are, understand what you bring to the table, and remember you when an opportunity comes along.
In this episode of From Esq. to Owner, Jordan Ostroff sits down with attorney Tom Tona, who brings 25 years of law firm ownership experience, to discuss how building a personal brand can create opportunities for law firm growth.
Tom shares how he’s used LinkedIn, podcasting, and networking to develop relationships that lead to referrals, new business, and recruiting opportunities. They also discuss why authenticity matters, how to stay consistent without making marketing another full-time job, and why knowing your strengths is essential to building a successful practice.
If you’ve been wondering how to become more visible without feeling like you’re constantly promoting yourself, Tom’s experience offers a different way to think about building your reputation and growing your firm.
Subscribe & Review
Never miss an episode. Subscribe on Apple Podcasts, Spotify, or YouTube.
⭐Like what you hear? A quick review helps more people find the show.⭐
Inside This Episode
- How to build a personal brand that keeps you top of mind for referrals
- Why genuine relationships make LinkedIn, podcasting, and networking more effective
- How your personal brand can help attract employees who share your firm’s values
- Why self-awareness and vulnerability can make you a stronger leader
- How to balance marketing and new opportunities with the fundamentals of running a profitable firm
