Aaron Rothert is an attorney, former IRS team lead and instructor, and Practice Advisor who helps law firm owners make smarter decisions about growth, profitability, compensation, and succession.
Aaron brings a strong financial perspective to coaching, but he always starts with the bigger picture: What do you want your firm and your life to look like? From there, he helps owners understand the numbers and realities behind their options so they can make confident decisions about what comes next.
He works especially well with owners navigating growth or transition, whether that means scaling a team, developing compensation or partnership structures, improving profitability, or planning for a change in ownership. A big part of his approach is helping owners become less essential to the day-to-day operation of the firm, creating more room for the business, the team, and the owner to grow.
Aaron is a graduate of Florida State University College of Law and a member of the Florida Bar. Outside of work, he’s a husband and dad who enjoys good food, bourbon, hiking, camping, mountain biking, and Disney. One of his own Great Life goals is to take a full month away from work to spend with his kids while they’re still young enough to want him around.
Bring a Practical, Numbers-Driven Voice to Your Next Event
Aaron Rothert brings the perspective of an attorney, former IRS team lead and instructor, and experienced business advisor to conversations about growth, leadership, financial decision-making, compensation, and succession.
Known for making complex business challenges easier to understand and act on, Aaron gives audiences more than ideas to think about. He helps them see the numbers and decisions behind sustainable growth—and leaves them with practical ways to apply what they’ve learned.
Aaron is available for keynote presentations, conferences, workshops, panels, webinars, podcasts, and other events for attorneys, business owners, executives, leadership teams, professional-service firms, and industry associations.
Featured Speaking Topics
Scale Without Outgrowing Your Numbers
Growth creates opportunity, but it also creates risk when hiring, overhead, and spending get ahead of the business. Aaron shows leaders how to use financial modeling, budget benchmarks, and forward-looking planning to make smarter growth decisions before problems appear.
Build Compensation That Works for the Business and Its People
Compensation can be one of the most sensitive decisions a leader makes. Aaron breaks down how to think more strategically about pay and incentives—creating structures that support retention, performance, financial health, and long-term business goals.
Lead People the Way They Need to Be Led
Using DiSC as a practical leadership tool, Aaron helps leaders understand why the same communication style doesn’t work for everyone. Audiences learn how behavioral differences affect feedback, meetings, conflict, motivation, and team development—and how small changes in communication can make a meaningful difference.
Plan the Transition Before You Need One
Succession shouldn’t begin when someone is already headed for the door. Drawing from his experience with partnership tracks, internal sales, ownership transitions, and succession planning, Aaron helps leaders think ahead about transferring responsibility, leadership, and ownership in a way that protects both the people and the business.
A Speaker Who Leaves Audiences With Something They Can Use
Aaron is especially effective with audiences facing real-world business decisions. His style combines financial thinking, practical examples, and an understanding of the people behind the numbers—making sophisticated business concepts approachable without oversimplifying them.
Speaking topics can be tailored to the audience, industry, event format, and desired outcomes.
Podcast Episodes Featuring Aaron
- 059: Growth Strategies for When You Get Stuck with Aaron Rothert
- 077: Investing in Yourself: A Lawyer’s Guide to a Value-Driven Practice with Aaron Rothert
- 081: Growth Strategies for Solo Attorneys: Tips on Scaling Up with Aaron Rothert
- 102: Holiday Marketing Made Simple: 5 Tips to End the Year Strong with Lori Pulvermacher and Aaron Rothert
- 171: Law Firm Growth through Group Coaching
- 181: Building a Great Law Firm Team Part 1: How to Find Great People with Chris Murphy & Aaron Rothert
- 182: Building a Great Law Firm Team Part 2: How to Keep Great People with Chris Murphy & Aaron Rothert
