Lori Pulvermacher

VP, Member Experience & Practice Advisor

Lori Pulvermacher, MBA, is a dedicated practice management and business development advisor at Atticus, Inc. With a rich background in law firm management, operations, marketing, sales, and client service, Lori brings a well-rounded perspective that drives law firm growth and success.

Lori Pulvermacher, MBA, is a Practice Advisor with more than two decades of experience helping attorneys and their teams navigate the business side of running a law firm.

Lori spent 17 years working with estate planning and elder law attorneys through WealthCounsel and ElderCounsel, with roles spanning marketing, education, account management, and executive leadership. She later advised and trained businesses across industries including finance, manufacturing, construction, and technology. That broader perspective helps Lori recognize something law firm owners don’t always see: many of the challenges that feel unique to practicing law are really business problems with practical solutions.

Lori works especially well with owners who are growing beyond what they can personally manage. Her coaching focuses on client development, team building, and practice operations, helping attorneys create a more consistent sales process, hire and develop the right people, and build systems that allow work to happen without everything running through the owner.

Outside of work, Lori and her husband are raising two daughters on their organic, grass-fed beef hobby farm. She coaches youth sports, serves on community boards, and enjoys gardening, boating, hiking, and softball. For Lori, a Great Life is a full one, with meaningful work, family, community, and plenty of experiences and adventures along the way.

Practical Business Lessons People Can Put to Work

Lori Pulvermacher brings more than two decades of experience in business development, leadership, team building, and practice operations to conversations about what it takes to build a stronger, more sustainable business.

With deep experience in the legal profession and additional consulting and training experience across finance, manufacturing, construction, and technology, Lori helps audiences see familiar challenges from a different perspective. Her style is practical and approachable, with a focus on turning big business concepts into changes people can actually make.

As a former Education and Special Events Manager, Lori also understands events from the organizer’s side. She comes prepared, respects the program and audience, and knows that a great session needs to deliver something useful, not simply fill a spot on the agenda.

Lori is available for conferences, workshops, panels, webinars, podcasts, and other events for attorneys, business owners, executives, professional-service firms, leadership teams, and industry organizations.

Featured Speaking Topics

Turning Consultations Into Clients: A Sales System Professionals Can Actually Use

For many professionals, “selling” feels uncomfortable because they associate it with pressure. Lori takes a different approach. Drawing on her Sandler sales training and years of business development experience, she shows audiences how to create a repeatable, relationship-driven process that builds trust, uncovers what prospective clients really need, and makes it easier for the right people to say yes.

Onboarding as a Competitive Advantage

Hiring the right person is only the beginning. Lori shows leaders how thoughtful onboarding, clear expectations, training, and communication can help new employees become productive sooner, strengthen culture, and give good people more reasons to stay.

From Practitioner to Business Owner: Build the Systems Behind a Great Business

When the most important processes exist only in the owner’s head, growth creates more complexity instead of more freedom. Lori helps owners identify what needs to be documented, delegated, and systematized so their team can take greater ownership and the business can grow beyond what one person can personally carry.

Business Expertise With a Human Approach

Lori has spent her career helping people navigate the parts of business that can be difficult to get right: sales, people, communication, systems, and change. She brings that experience to the stage in a way that is clear, relatable, and grounded in what actually happens inside growing organizations.

Speaking topics can be tailored to the audience, industry, event format, and desired outcomes.

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