By Mark Powers and Shawn McNalis

Think of marketing as a game. A game in which the open flow of information – the constant exchange of ideas and exchange small gestures with those in your social network –add up to business success.

To play the game you follow this rule: When you meet someone during the course of business, you draw upon your knowledge, experience and connections to help them.And you do this with no expectation of the help being returned.

Read entire article [PDF]

• Author Details

Atticus, Inc.

This article was written by an Atticus staff member.

https://atticusadvantage.com