Do you have a strategy to exit your practice? What are the different options available? How far in advance should you plan your exit? These questions and more will be explored in order to enable you to plan and optimize your exit.
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Today’s retirement-age attorneys are healthier and more energized than any previous generation. It actually takes a lot of hard work to retire – and do it right.
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Fall is here and it’s time to begin implementing your law firm’s holiday marketing plan. Wait, though. You do have a holiday marketing plan, right? If you do, great! Let me know what you plan to do and the results you’re shooting for this year. I’d love to compare ideas. But if you don’t, then I’ve got some great tips below to get you started. Committing to creating your firm’s holiday marketing plan goes a long way to strengthen your law firm’s referral network and grow your practice. In doing so, you can enjoy the season and strengthen your business relationships. This isn’t about buying the biggest and most audacious gifts to stand out from the crowd. It’s more about acknowledging your practice’s top referral sources and strengthening those relationships. I have heard ideas that range from law firm owners dressed as Santa Claus delivering gifts to throwing parties with eggnog and snacks. It’s all about what you feel is the best way to say thank you. Here are some ideas to help you enjoy the holidays while building relationships for the year ahead: You may feel like you don’t have enough time to do some or any holiday marketing. If you have someone you can...
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In balmy south Florida, a determined real estate attorney with a good sense of humor donned a Santa suit and drove from office to office on Christmas Eve to deliver baskets brimming with cookies. Greeted by those he visited with raised eyebrows and peals of laughter, he made quite an impression.
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One of the biggest problems facing attorneys trying to market themselves is finding the time to handle the scheduling and logistics associated with marketing lunches, meetings and other social events. Driven to distraction by constant interruptions, difficult staffing issues and demanding clients, most attorneys don’t or won’t take the time to do what it takes. Many attorneys are good at marketing when placed in the right situations; however, getting them there is the problem. Making phone calls with contacts often involves a lot of phone tag, calendaring client development events takes time, planning the basic logistics of marketing is distracting. As a rule, attorneys aren’t very good at the initiation phase of marketing. ...
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If you don’t accept payment forms beyond cash or check, you’re losing money. It's obvious that the world of payments is changing rapidly. And for law firms that have been set in their ways for years, demanding payment via traditional checks or cash, it's time to consider other forms of payment acceptance immediately. Some firms and attorneys choose to ignore technology and change altogether, hoping it will just away—but, I guarantee you, it won’t....
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If you’re like most attorneys, at the end of a long day at the office, all you want to do is get home to your family and relax. You want to take it easy, especially at the end of a long week. All too often, however, you can’t relax. There are dishes in the sink, dirty clothes that need washing, and a carpet that looks like it hasn’t seen a vacuum in weeks. After a long day at work, you still have a long day ahead of you at home. As a law firm owner, you’ve hired and trained staff for key positions that keep your practice humming — from a receptionist to a client intake specialist, from a paralegal to a team leader for document drafting. There’s one position you might not have considered, however, that could really increase your productivity at work and the amount of quality time you spend with your family: a domestic assistant. I know what you’re thinking: There’s no way I can afford to hire someone to help manage my household errands and projects. I say there’s no way you can’t afford to hire a domestic assistant. Doing so will free up time for you to be...
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You’ll never be able to successfully manage your time until you develop a proactive approach to managing interruptions. In our book, Time Management for Attorneys: A Lawyer’s Guide to Decreasing Stress, Eliminating Interruptions and Getting Home on Time, we present strategies for avoiding interruptions altogether, give you some tips for handling them and help you identify the sources of the interruptions in your office. Here’s an excerpt that will help you handle your biggest interrupters (hint: the source of your worst interruptions may be closer than you think)....
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It begins like any other day. You arrive at your office and review your morning agenda. Suddenly, you receive a frantic call from a client. A school shooting has just occurred, and the client is the mother of one of the shooters. She’s asking you for help. ...
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You only get one chance to make a first impression — so make it a good one. What's true in meeting someone new is also true for your law firm — so make your online presence a good one. When a potential client is searching for a law firm, they'll likely do a Google search for lawyers in their area. Your firm has only a few seconds to grab someone's attention and hold it, so making a good first impression is key. Your website should be clean and clear, with easy links to information a potential client is looking for. Designs can vary, but too many bells and whistles on the homepage creates noise in the message you’re trying to convey to a potential client. Simple is better. Display your credentials prominently, including where you earned your JD. A few statistics about your practice can be mentioned, such as how many estate plans you’ve set up, or how many criminal cases you have won. Again, simple is better, and include a link to more detailed information. You'll likely have a photo of you and your associates on the homepage, so make sure it's a quality professional photo, not something your secretary took with her...
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