As the business environment settles into a remote marketplace, it’s time to reassess your marketing plans and strengthen your law firm’s position as a leader in the community. ...
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One of the most important rules for any business operating remotely is to treat your referral sources well and keep in touch with them often. Your relationships with these fellow professionals and friends are your lifeline to new business. Begin with building and strengthening these relationships through referral marketing and start by identifying your top 20 referral sources. Make a list of this high-caliber referral base and call them personally – do not email them and do not ask your staff to call them....
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In your law firm, nothing costs as much as your team — not the building, not the furnishings, not the marketing budget. But all these pale in comparison to the cost of a bad employee. Over time, a bad employee can drive away marketing contacts, clients, and even the good people on your staff, damaging your reputation, your success, and your bottom line....
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Running your law firm remotely can have its challenges, but it also offers unique opportunities to build your practice and find new clients by connecting with your prospects in new ways and on their level. Imagine the number of clients and prospects who have never participated in a Zoom, WebEx, or Skype meeting. Think about the uncertainty and anxiety many may feel on their first client intake call using this strange, new technology....
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Even before the Covid-19 crisis sent us all into lockdown and law firms became virtual overnight, studies showed that most people in the workplace spent 28% of their day dealing with unnecessary interruptions of all kinds. Some were self-generated; some came from co-workers and some originated from a disruptive environment. Now that many of us are working from home, the problem has become worse. Attorneys, paralegals, and team members of all kinds are faced with interruptions at a whole new level as they try to be productive from home. Spouses who are also working from home, kids that must be home-schooled, parents that must be cared for – the situation, especially for working parents, has become almost unmanageable....
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[vc_row full_screen_section_height="no"][vc_column][vc_single_image image="11589" img_size="full" alignment="center"][vc_empty_space height="40px"][vc_column_text] Many Lawyer's Lead Lives of Quiet Desperation Even in the best of times, attorneys are prone to anxiety, depression and substance abuse. Over the last several years, attorneys have taken the lead among all professionals in these categories and many lead lives of quiet desperation as they struggle to cope with the increasing demands of clients, the need to produce a perfect work product and growing competition in the marketplace. According to Dr. Deborah Day, Psy.D, Licensed Mental Health Counselor and Certified Family Mediator in Winter Park, Florida, the additional stress forced upon attorneys dealing with the impact of Covid 19 has brought many to the breaking point. Attorneys in every stage and age of life are contemplating a future filled with unknowns and asking themselves if their firm, their job and their bank accounts will survive. Given that this pandemic has the potential to devastate many small businesses, these are legitimate concerns. Unfortunately, Dr. Day says, she’s noticed an alarming trend: these concerns are “leaking” into conversations with clients as attorneys allow themselves to speculate about their uncertain future. While she wants attorneys to communicate authentically, she warns this is not an appropriate outlet to process fears. Anxious...
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Craig Goldenfarb opened The Law Offices of Craig Goldenfarb, P.A. in 2001, beginning what would become one of the top Personal Injury firms in competitive South Florida. Craig has reached this level of success by consistently focusing on cultivating great referral sources, creating an excellent client experience, and building an efficient and happy team....
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Join us April 16th and 17th for Rocket Aid, two full days of legal educational webinars and legal technology programming designed to help your firm thrive in this new reality. Network face-to-face with friends and others in virtual conference rooms. Learn how to run an online practice, generate revenue, and market in our changing world. For $25, Rocket Aid is providing 13 hours of educational webinars on how to run a law firm in today's environment (12.5 of CLE in Florida). Better yet, 100% of the proceeds will be split between United Way's COVID-19 Fund, Feeding America, and Pro Bono Net. We'd love for you to join us online in the conference. Attorney and Atticus Practice Advisor Steve Riley will lead a session on Friday at 12:30 pm, and he will share strategies on managing your team and productivity in a remote work environment. Members of our client services team will host a virtual meeting room in the event's Expo Hall. The entire event will be recorded, so you can feel free to pop in and out of sessions and watch the rest whenever you have the time. We hope to see you there!...
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Interview with Shawn McNalis, Shareholder, Practice Advisor Trainer, and Curriculum Director at Atticus, on how law firms are responding to the COVID-19 crisis, strategic downsizing, and how they can change their organizations to go from struggling to survive to thriving during an economic downturn. Q: This is a very stressful time for many. The Coronavirus has ground the economy to a halt and created a lot of uncertainty. How are law firms managing the crisis? A: No one is handling this well. How they manage depends on how vulnerable they feel they are. Those who have a large financial cushion, a lot of files in their WIP, and the ability to operate virtually are the most secure, though the unpredictable nature of this crisis has them nervous as well. Firms that have no financial cushion, not a lot of work to do and who struggle to operate virtually are the most vulnerable. They will get help in the form of disaster relief loans, but that is also a confusing process. Q: Many firms are having to make tough, and often emotional calls. Some are considering reducing their operational overhead through layoffs and furloughs. What is the best advice you can give? A: Put the people...
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In the book, The 8 Dimensions of Leadership: DISC Strategies for Becoming a Better Leader, authors Jeffrey Sugerman, Mark Scullard and Emma Wilhelm give convincing evidence that leadership comes in a multitude of styles. Based on the DISC model of behavior – one of the most scientifically validated behavioral assessment tools available today, their work shatters many of our fundamental assumptions about leadership. ...
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