Make Your Online First Impression Great – Again
You only get one chance to make a first impression — so make it a good one. What's true in meeting someone new is also true for your law firm — so make your online presence a good one. When a potential client is searching for a law firm, they'll likely do a Google search for lawyers in their area. Your firm has only a few seconds to grab someone's attention and hold it, so making a good first impression is key. Your website should be clean and clear, with easy links to information a potential client is looking for. Designs can vary, but too many bells and whistles on the homepage creates noise in the message you’re trying to convey to a potential client. Simple is better. Display your credentials prominently, including where you earned your JD. A few statistics about your practice can be mentioned, such as how many estate plans you’ve set up, or how many criminal cases you have won. Again, simple is better, and include a link to more detailed information. You'll likely have a photo of you and your associates on the homepage, so make sure it's a quality professional photo, not something your secretary took with her...
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