Today I want to talk about how to create fundamental new habits to help you think and act like a marketer. New thinking equals new clients. When serendipity presents you with an opportunity, you capitalize on it. And when serendipity doesn’t present you with an opportunity, you create it.
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In the first post, dedicated to using seminars and speaking engagements to bolster your client development efforts, I discussed the four most popular approaches to hosting these events. In this article I’ll discuss setting the date, finding the location and receiving referrals and clients for all of your efforts. The date for your seminar should [...
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One of the most powerful ways to position yourself as an expert, and increase the number of clients interested in your services, is to conduct seminars, lead workshops and speak in front of targeted groups.
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One of Atticus®’ family law attorneys once mentioned that he did not fully appreciate the benefits of checklists and systems until he decided to pursue his pilot’s license. Then the value of systemizing became abundantly clear.
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We recently conducted a conference call in which we discussed the idea of a “Case Status Review” meeting. One of our listeners sent us an e-mail asking for more detail. Here’s her question:
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Tougher economic times call for strategies tailored for new realities. These eight tips insure access to credit, protect short-term cash flow, and safeguard your firm’s financial future.
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In every crisis there resides opportunity. These four tips point to opportunities for acquiring new staff as well as protecting highly productive team members.
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When the economic downturn finally turns upward the law firms who were most adaptive to the changing marketplace will be the ones left standing. These tips pinpoint ways to adapt your way of doing business and caring for your clients.
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