Many of you have told me that one of your most difficult marketing obstacles is the element of time. How much time do you spend working on your marketing efforts? Thirty minutes? One hour? Under five minutes?
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For me, my time away is so much more than a vacation – it’s a business exercise that I encourage everyone to experiment with. Here are ten reasons why I take the time away.
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Many of you find client development to be very difficult. Schooled to be “technicians,” most of you have no training in the area of marketing and can feel at a loss in knowing where to start. To help you with this, I have a tip that has worked for many people.
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If you determine that your practice is overloaded with C and D clients, you may need to initiate a housecleaning. Three steps will assist you in this process.
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Unfortunately, the traits that make a good attorney don’t always make a good businessperson. If you are an attorney who is not buoyed by a natural sense of optimism you may live in constant fear that your practice won’t survive.
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Today I want to talk about how to create fundamental new habits to help you think and act like a marketer. New thinking equals new clients. When serendipity presents you with an opportunity, you capitalize on it. And when serendipity doesn’t present you with an opportunity, you create it.
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In the first post, dedicated to using seminars and speaking engagements to bolster your client development efforts, I discussed the four most popular approaches to hosting these events. In this article I’ll discuss setting the date, finding the location and receiving referrals and clients for all of your efforts. The date for your seminar should [...
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One of the most powerful ways to position yourself as an expert, and increase the number of clients interested in your services, is to conduct seminars, lead workshops and speak in front of targeted groups.
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One of Atticus®’ family law attorneys once mentioned that he did not fully appreciate the benefits of checklists and systems until he decided to pursue his pilot’s license. Then the value of systemizing became abundantly clear.
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We recently conducted a conference call in which we discussed the idea of a “Case Status Review” meeting. One of our listeners sent us an e-mail asking for more detail. Here’s her question:
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