Don’t Let Your Holiday Marketing Message Get Lost In The Cards
As a solo or small practice attorney, the holiday season can be stressful, and things that normally occupy your attention can get overlooked or put on the back burner. It's a time to connect with family and friends, but it’s also a time to connect with marketing contacts and referrals. You market all year to improve or build your client list, sure, but what is marketing at its essence? It's connections — human connections. The heart of those connections is truth, is authenticity, is honesty. Clients come and go, but good referral sources built on genuine emotion can turn into good friends. During the holiday season I urge you to reach out to those marketing contacts. Send them a card or a note to let them know you’re thinking of them. Thank them for their friendship, professional and personal. We know one attorney who has made it a tradition to send specialty sweet treats each holiday season. Cards can get lost or just ignored once they’re opened, but his contacts look forward all year to seeing the treats box in the mail. It reinforces their connections and makes him stand out. It’s his niche. If your firm has the means, why not try sending...
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