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Articles
Posted on
January 29, 2013
The Art of Asking for Referrals
Two years ago, Boston personal injury lawyer Russell Rosenthal adopted the practice of asking clients for referrals. It was a simple but powerful marketing tool that caused his client referrals to jump dramatically.
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Posted on
January 29, 2013
Vacation 101 for Lawyers
Lawyers find extended time off helps them build their practice. Family law attorney Cynthia Swanson is profiled in this feature story from the March 2007 issue of Lawyers USA.
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Posted on
January 29, 2013
Social Arbitrage: What does it have to do with marketing?
Think of marketing as a game. A game in which the open flow of information – the constant exchange of ideas and exchange small gestures with those in your social network –add up to business success.
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Posted on
January 29, 2013
Bad Economic Times Can Provide a Profitable Perspective For Your Practice
Whether or not you agree that the country is in a recession, there’s no denying that we’re experiencing a downturn in the economy.While the economy has some effect on all law firms, it’s often solo and small firm practitioners who feel the pinch of tough economy more acutely than larger firms. So, how do you find the silver lining in the economic rain cloud hanging over our heads? We offer a few suggestions.
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Posted on
January 29, 2013
Need Referrals? Don’t Wait For A Fairy Godmother
Hands down, the single best way to get clients is to have them referred. Word-of-mouth marketing brings a potential client to an attorney, because someone he trusts has given him that lawyer’s name.
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Posted on
January 29, 2013
Marketing with authenticity
In client development seminars and workshops I am often asked whether the most successful rainmakers are effective because of their personality and natural ability– or whether something else is at play.
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