You are what you charge for. A business is defined by little else. Your price speaks volumes about your value proposition, more so than any other component of your firm’s marketing. Yet law firms seem to believe they are defined by their “hourly rates.”
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See if you recognize your own marketing approach in the following description: When business is good,you’re scrambling to keep up with your caseload and not marketing at all. Some of these marketing efforts pay off, the panic dies down, and the work begins to come in again. So you stop marketing…until the next time.
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Some people don’t need a personal trainer to get in shape or a counselor from Weight Watchers to help them shed those extra pounds – and some lawyers don’t need a coach to tone their rainmaking skills. Learn about a coaching program that teaches the art Of attracting quality clients.
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The Double Your Revenue workshop was featured in Lawyers USA. The following links will take you to the articles in the three part series.
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“Okay, I’ve met someone who could be a great referral source for my practice. Now what do I do? We receive this question constantly from attorneys attempting to cultivate new business. Usually, they are stymied about two things.
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In their new book, marketing experts Tim Tobin and Lisa Braziel suggest that the activity generated by social media sites is analogous to a giant, ongoing 24-hour party. The name of their book neatly sums up their philosophy: Social Media Marketing Is A Cocktail Party: Why You Already Know the Rules of Social Media Marketing.
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For many of you shareholders, the economic downturn means you'll be retiring later than you planned. And while there are many variables you can't control in an uncertain future, there's one asset some of you shareholders may be able to maximize in the near future: your law firm.
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From a facilities perspective, having a fully-equipped law office requires much more than having the right space and nice furniture. At some point you're going to have to deal with a dizzying array of vendors looking to sell you a copier, a phone system, a mail meter, computer hardware, computer software - the list goes on and on.
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If you plan to work in the law for more than the next five years, you need to read The End of Lawyers? In his book, Richard Susskind reflects on the pressures technology is bringing to the legal profession, and how attorneys must adapt - whether they want to or not.
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Believe it or not, as a business owner (yes, law firms count) or even just an associate with responsibility for hiring your assistant, the hiring process actually starts with you, not the candidate. Determining how well you know yourself and your firm is paramount to being able to screen for and hire well.
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