The #1 Challenge That Small And Solo Law Practices Face Today Is…
According to the "2021 LexisNexis InterAction Marketing & Business Development Survey" the #1 challenge that small and solo law practices face today is competition. Other challenges include staffing, lack of technology and training, and client expectations. Even though we will discuss five challenges that small and solo law firms face, as well as solutions for each, there are dozens more that you may experience on a daily or weekly basis. 1. Competition: Competition can be classified as small law firms competing with larger firms, not having a large marketing budget, or finding new clients. Whether you are a solo or small law practice, growing your firm can be tough and finding new clients can be a huge concern - especially after a global pandemic. There are a few ways to combat this challenge. Although it's hard to compete with larger firms, keeping your website updated and making sure the information is refreshed often can assist with online brand awareness and improving your rankings with Google. This process can lead to quality leads. Another way to assist with this challenge is by posting on social media consistently. Consistency shows trust and reliability. It also helps with educating past, current, and future clients on the services...
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