Do you find yourself so laser-focused on the hustle and bustle of the holiday season that you forget to focus on the true meaning of gratitude? This is your reminder to acknowledge and invest in those who have made your business successful.
Now is the time to turbocharge your marketing efforts through personalized messages, acknowledge your referral sources through gift giving, and invest in marketing activities that will transform your law practice.
Prioritize your clients so they prioritize you.
Personalized messages: Picture this, you are going through your emails and deleting without hesitation. You find one email that mentions your name or says “Thank You” in the subject line. How does it make you feel?
Personalization can positively impact the way we view a business. Personalized messages can include an array of options such as holiday cards and emails and can include a personal touch such as your name or a form of gratitude. Clients are looking for more. They want to feel important. They want to feel valued.
*80% of consumers are more likely to make a purchase when brands provide personalized experiences
Personalized emails have 29% higher unique open rates and 41% higher unique click rates than non-personalized emails
72% of consumers report they only engage with personalized messaging
Use this time to thank clients, encourage them to leave a review, introduce a referral program, and use a design that aligns with your values. Sign each card for an added personal touch.
Acknowledge your referral sources: If you were able to join us for our holiday marketing workshop on November 9th, Brenda Geiger suggested new ways to track your referral sources. Without tracking and measuring your referral sources, how can you determine the impact they have had on your business?
To start, we recommend creating a top 20 referral list and then look for ways to thank and support them. This can be done through gift giving, recognition, book recommendations or game-changing articles. Use this month to follow up with your referral sources and thank them for their business.
Gift giving ideas can include:
Branded wine glasses
Holiday gift baskets
Headphones or speakers
Invest in marketing activities that transform your business: Would you believe us if we said that, “54% of law firms don’t have an annual marketing budget?” This is an astonishing fact, but, nonetheless; still not too shocking. Law school teaches you how to be a great attorney, not how to run your business.
Investing in marketing activities comes down to the values and goals of your business and can encompass an array of opportunities. It’s important that you put together your top 20 list, understand the needs of your clientele, and start developing your marketing plan.
Whether your plan consists of advertising, personalization, discounts or payment options, or community events, it’s important that you take into account your referrals, clients, and your team. We are committed to helping you make the most of this season and set the stage for a prosperous 2024.
- Spend 20 minutes developing your holiday marketing plan
- Schedule a FREE consultation TODAY and work through your holiday marketing plan