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Lori Pulvermacher

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Lori Pulvermacher

Practice Advisor

Lori joined Atticus in 2022. She brings a rich and unique set of skill to help lawyers grow their businesses. Her experience includes coaching attorneys, law firm management, operations, marketing, sales and client delivery. Lori is organized, adaptable, creative, and analytical – and at the same time, is a professional with strong interpersonal skills. She is a master at networking and building strong relationships.

Prior to Atticus, Lori worked at several notable organizations. Most recently, at Lift Consulting, where she was a sales coach, trainer and consultant. She was the Director of Business Solutions at Law as A Business (LAB) where she pioneered the launch of this new division for ElderCounsel, LLC. LAB was designed to diversify the business, increase revenue and expand market share. She held various roles with increasing responsibility at both ElderCounsel, LLC and WealthCounsel. At ElderCounsel, LLC she was instrumental in revenue growth through retention and expansion efforts. At WealthCounsel, LLC, Lori accelerated business growth by developing and executing marketing campaigns, executing annual conferences, events and webinars.

Lori is a graduate of Edgewood College where she received an MBA. At Upper Iowa University she earned a BA. She also achieved an AA in marketing and an AA in supervision from Southwest Wisconsin Technical College. To learn more about Lori, click here.