102: Holiday Marketing Made Simple: 5 Tips to End the Year Strong with Lori Pulvermacher and Aaron Rothert
Unlock the secrets of holiday marketing that will set your business apart this festive season!
On this episode of Great Practice, Great Life, Lori Pulvermacher and Aaron Rothert step in for Steve to unravel strategies that guarantee your marketing efforts will shine amidst the holiday hustle. You’ll learn how early planning and thoughtful logistics can transform simple gestures into powerful connections. From crafting detailed target lists to ensuring every campaign resonates with the spirit of gratitude, we’re here to share everything you need to create a memorable impact during the holidays.
Explore the art of holiday gifting and engaging campaigns as we reveal the magic behind simple yet meaningful gestures. Discover how personalized gifts and handwritten thank-you notes can nurture relationships and generate valuable referrals. We’ll guide you through creative campaigns that breathe life into traditional holiday themes, like Thanksgiving gratitude initiatives and 12 days of giving. With these strategies, you’ll harness the power of social media and community involvement to amplify your reach and fortify your brand’s presence.
As we conclude this festive journey, we stress the importance of taking action, no matter your budget or resources. Whether it’s a simple lunch with clients or a heartfelt phone call, the essence of holiday marketing lies in showing appreciation and building genuine connections. Embrace the spirit of giving and gratitude as we provide examples of businesses that have successfully capitalized on unique holidays to boost client relationships.
In this episode, you will hear:
- Holiday marketing strategies to enhance business connections
- The importance of early planning and logistics for successful holiday campaigns
- Personalized gifting and handwritten notes to nurture relationships and generate referrals
- Creative holiday themes, like Thanksgiving gratitude and 12 days of giving, to boost engagement
- The role of social media and community involvement in amplifying holiday marketing efforts
- Taking action regardless of budget, focusing on genuine appreciation and connection
- Examples of businesses leveraging unique holidays for successful client relationship-building
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If there’s a topic you would like us to cover on an upcoming episode, please email us at steve.riley@atticusadvantage.com.
Supporting Resources:
- Aaron Rothert: Practice Advisor & Attorney
- Lori Pulvermacher: Practice Advisor
- Coaching Programs
- Holiday Marketing Planner and Gift Giving Guide
Steve Riley
Certified Practice Advisor & Attorney
Steve Riley has coached attorneys for more than 20 years. His one-on-one coaching focuses on a limited number of top producing attorneys committed to taking their practices to new levels of excellence, profit, and personal success. He also presents at group coaching workshops around the country for individual law firms, state bar associations, and other legal organizations.