Are you looking to tell your story in a way that is influential, compelling, and ethical, and captures the hearts of those around you? A business is more than transactional; it’s crafting a narrative that tugs at heartstrings and creates a profound impact. Extend your influence far beyond your existing clientele and consider hosting a signature event.

Embarking on a signature event allows you to share your story the way it’s meant to be told. Share your aspirations, the challenges you have faced, the sacrifices you had to take on to make your business successful, and the dreams you have for the future of your law firm. Inspire those around you to do better, reach for more, and engage in your mission.

If you are tired of attending the same networking events, hearing the same sales pitch from the same people, now is your time to pave the way for others, to bring them on your journey and to conquer it together. This event serves as a purpose; to raise up and face adversity, to form strategic partnerships and collaborations, to champion charitable causes, and cultivate sponsorships through awareness. Enhance brand visibility, foster brand recognition, and advocate for your local community.

Live events have been called a “critical component” of every outbound marketing strategy by some of the biggest players in the digital marketing business. In-person events continue to top various lists as one of the most effective tactics for B2B content marketers.

To drive profitability and growth, you must cater to the needs of your clients and referrals. Identify their pain points, address their concerns, and tailor your approach to what resonates with your audience. Doing this allows you to create an engaging and memorable experience that builds lasting connections within your legal network.

If you’re hungry for success and craving out-of-the-box marketing tactics, transform your story into a one-of-a-kind event. It’s time for a change, and you are the only one that can make it happen. Work smarter, more strategically, and showcase your knowledge by bringing together thought leaders. Be the source of information where noise is no longer a competitor. When implemented effectively, small businesses can take advantage of this powerful marketing strategy and achieve noteworthy success.

Goals of a signature event:

• Boost your business development
• Change the lives of those around you
• Tap into face-to-face communication
• Leverage social media
• Position yourself as a thought leader in the legal space

Think beyond conventional industry conferences, professional workshops, and networking events and align your efforts with a cause or event that resonates with your mission. This way of storytelling consists of a realm of possibilities for both you and your business. If you need direction when it comes to your event, where to start, and how to grow your business into something bigger, we want to speak with you!

Call us today and see how we can help. Your future is dependent on it!

• Author Details

Abbie Guerrero

Abbie Guerrero

Assistant Marketing Manager/Resource Advisor

Abbie joined the Atticus team in 2021 with more than a decade of digital marketing experience. She is results driven and has an extensive background in content creation, lead generation, understanding the customer development process, solving problems, and advertising. She is an expert at building relationships and sets high quality expectations. She loves to set and exceed personal and professional goals.

Abbie is currently the Resource Advisor for Atticus livestream webinars and workshops. In addition to her Resource Advisor role, she is the Assistant Marketing Manager. In this role she leads the strategy for digital marketing, creates content for weekly newsletters, all advertising campaigns and executes many ad hoc marketing projects.

Abbie has her bachelor’s degree in Marketing from Utah Valley University. She is a blogger and published author and enjoys spending time with her family in both Utah and California.