Niching, Innovating, and Marketing For Lawyers
Episode 111 – Steve and Sue Ann discuss workplace investigations, scaling a niche business, succession planning, and AI’s role in law practice.
Marketing
Effective Marketing for Lawyers: A Blueprint for Growth
Episode 110 – Discover the secrets of effective marketing for lawyers with insights from Steve, Mark Powers, and Shawn McNalis.
Where to Start with KPIs in Your Law Firm
Webinar: It is time to shift your focus from reactive, lagging indicators to proactive, leading metrics. Create a culture of accountability, engagement, and continuous improvement that drives results in your law firm.
Holiday Marketing Made Simple: 5 Tips to End the Year Strong with Lori Pulvermacher and Aaron Rothert
Episode 102 – On this episode of Great Practice, Great Life, Lori Pulvermacher and Aaron Rothert step in for Steve to unravel strategies that guarantee your marketing efforts will shine amidst the holiday hustle.
Mastering Content Marketing for Small and Solo Law Firms
Episode 083 – Learn how educational, inspiring, and entertaining content can position lawyers, doctors, and accountants as trustworthy experts. We’ll discuss innovative strategies, such as hosting educational events and utilizing blogs and newsletters, to scale trust and extend your reach, ultimately converting potential clients into loyal advocates for your practice.
How to Quickly and Cost Effectively Get More Business for Your Practice
Episode 065 – Turn satisfied clients into your law firm’s referral engine with strategies that foster meaningful relationships and lasting connections.
What is the #1 Skill to Grow Your Practice?
Episode 063 – Victor Medina and Steve reveal how sales techniques can transform the attorney-client relationship, helping lawyers overcome doubts and build thriving practices.
Elevating Marketing Strategies for Law Firms with ChatGPT
Guide for lawyers and team leaders navigating the challenges and opportunities AI brings to the legal field.
Holiday Marketing Planner and Gift-Giving Guide
Two resources to help your law firm thrive this holiday season!
Is It Procrastinatable?
Episode 060 – Patrick Wilson reveals how to conquer procrastination, prioritize high-value tasks, and transform your legal practice through strategic business development and a proactive mindset.
