Law Firm Marketing: Driving Profitability Through Strategic Connections
Blog: In an uncertain economy, strategic law firm marketing is essential. Learn how referral systems, niche focus, and a strong digital presence can help your firm grow.
Marketing
The Confidence to Build the Practice You Want with Barb Betts
Episode 132 – Discover how building a law firm with confidence transforms your practice. Barb Betts shares how authenticity helps solo attorneys price confidently, build client trust, and align their firm with a fulfilling life. Learn to embrace your “17 moments” and show up as an expert, not a performer.
Beyond Word of Mouth: Systemizing Referral Marketing with Barb Betts
Episode 131 – Steve and Barb Betts explore referral marketing for attorneys, sharing strategies to build stronger relationships and grow your law practice.
The Three Biggest Challenges Lawyers Face When Starting or Growing a Practice in 2025
Episode 129 – Discover how smart law firm growth strategies can help you build a resilient, vision-driven practice in a rapidly changing world.
Learn Referral-Based Marketing Secrets to Scale Your Law Firm
Episode 128 – Craig Goldenfarb shares how referral-based marketing remains his top source of cases—and how to build your own system from the ground up.
Gamifying Law Firm Marketing
Episode 121 – Learn how attorney Michael Maddux uses a law firm marketing scorecard to drive growth, engage his team, and increase case volume in this insightful episode.
Niching, Innovating, and Marketing For Lawyers
Episode 111 – Steve and Sue Ann discuss workplace investigations, scaling a niche business, succession planning, and AI’s role in law practice.
Effective Marketing for Lawyers: A Blueprint for Growth
Episode 110 – Discover the secrets of effective marketing for lawyers with insights from Steve, Mark Powers, and Shawn McNalis.
Where to Start with KPIs in Your Law Firm
Webinar Replay: It is time to shift your focus from reactive, lagging indicators to proactive, leading metrics. Create a culture of accountability, engagement, and continuous improvement that drives results in your law firm.
Holiday Marketing Made Simple: 5 Tips to End the Year Strong with Lori Pulvermacher and Aaron Rothert
Episode 102 – On this episode of Great Practice, Great Life, Lori Pulvermacher and Aaron Rothert step in for Steve to unravel strategies that guarantee your marketing efforts will shine amidst the holiday hustle.
