If you bill by the hour, getting faster at your job can actually mean making less money.
That’s a weird incentive when you think about it.
Regina Edwards has been thinking about it for a long time. For the past 15 years, she’s built her family law practice around flat fees, creating a model where becoming more efficient is actually good for the firm and the client.
In this episode of From Esq. to Owner, Regina joins Jordan Ostroff to talk about what she’s learned along the way, including the pricing mistakes that cost her money, the clients who aren’t a good fit for flat fees, and the systems she had to build to make the model work.
Now AI is changing the equation again. Work that once took hours or even days can happen much faster, raising some pretty big questions about what attorneys are really selling and how we should be charging for it.
If your firm is getting faster at delivering legal work, it may be time to ask whether your business model is keeping up.
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Inside This Episode
- How to structure flat fees for complex legal matters
- Why strong systems should come before automation
- How Regina uses AI without removing human review
- Why client expectations matter when you stop billing by the hour
- How flat fees can make efficiency more valuable to your firm


