Killing Marketing Group 2 Session 5

AGENDA

Thank you for joining Robert Rose in our Group 2 Session 5 Killing Marketing Workshop! In this workshop, Robert discussed where you are in your marketing plan. His topic today was having a measurement plan in place and making time for your project.

Robert reviewed the marketing challenges and opportunities, audience, value, and what success looks like. He went over objectives and key results. designing an objective, and the roadmap to profitability.

If you were not able to make it, you can watch the video above. Attached you will find Robert Rose’s powerpoint slides for session 5.

We look forward to seeing you again in our final Killing Marketing Workshop on July 21, 2022!

Webinar materials:

Killing Marketing Group 2 Session 4

AGENDA

Thank you for joining Robert Rose in our Group 2 Session 4 Killing Marketing Workshop! In this workshop, Robert discussed where you are in your marketing plan.

Robert took us through his project and how he has managed technology, content, marketing and promotions. He also discussed the marketing funnel and how to build an audience. He went over the PESO Model, the media mix calculator, and how to reach your marketing goals through reverse engineering.

If you were not able to make it, you can watch the video above. Attached you will find Robert Rose’s powerpoint slides for session 4 as well as a content planner Excel spreadsheet and a media planner (spend budgets, paid advertising and other elements to determine cost).He also shared a tutorial on how to use the Integrated Marketing Planner. Feel free to download and use the worksheets and watch the video for future reference.

We look forward to seeing you again in our next Killing Marketing Workshop on June 23, 2022.

Webinar materials:

Killing Marketing Group 2 Session 3: Replay and Homework for Session 4

AGENDA

Thank you for joining Robert Rose in our Group 2 Session 3 Killing Marketing Workshop! In this workshop, Steve and Robert went over where you are stuck in your marketing plan, how to create value and choosing your audience. Everyone is on a different part of their journey so this session was created to help solidify a plan and receive recommendations.

Robert created a video discussing your homework for session 4. We have also attached Sam Price’s powerpoint slides that were mentioned in session 3 as well as the slides for session 3. Feel free to print them out for your records and to use them as inspiration.

We look forward to seeing you again in our next Killing Marketing Workshop on May 26, 2022.

Webinar materials:

Killing Marketing Group 2 Session 2: Replay and Homework for Session 3

AGENDA

Thank you for joining Robert Rose in our Group 2 Session 2 Killing Marketing Workshop! We hope that you were able to learn about personas, creating value in your marketing plan, and understanding your audience,

In this workshop, Robert discussed the Focusing Sprint and the three areas of progress, where you are stuck, and takeaways. We hope you were able to gain insightful information in this one-of-a-kind coaching session about rethinking your marketing plan.

In our next Killing Marketing Session, we will discuss the Project Pitch homework which is attached. Choose and research your audience, dig deep into what they need and think about the value they bring. Attached is also Robert’s slides. Feel free to download them and print them out.

As promised, we have attached some fire starter questions to help with getting the audience to talk about and open up about their challenges. Feel free to download and print for your records.

We look forward to seeing you again in our next Killing Marketing Workshop on April 21, 2022.

Killing Marketing Group 2 Session 1

AGENDA

Thank you for joining Robert Rose in our Group 2 Session 1 Killing Marketing Workshop! We hope you were able to gain insightful information in this one-of-a-kind coaching session about rethinking your marketing strategy, building on content marketing, and looking into the challenges and opportunities that you are currently facing.

This video will go over four steps on building value and where you should be focusing your time and energy. Whether it’s subscribing, winning or growing, be sure to have a piece of paper and pen handy to take plenty of notes.

We look forward to seeing you again in our next Killing Marketing Workshop on March 24, 2022.

Webinar materials:

WEBINAR PRESENTER

Steve Riley

Certified Practice Advisor & Attorney

Join us for our Killing Marketing workshop co-led by Attorney and Atticus Practice Advisor Steve Riley as he and Robert Rose will show you how to build on content marketing, rethink your marketing strategy, and create new audiences.

Robert Rose

Chief Strategy Advisor, Content Marketing Institute

Robert Rose is a sought-after consultant, best-selling author, and one of the world’s most recognized experts in digital content strategy and marketing. Robert is the author of three best-selling books including Killing Marketing (McGraw Hill, 2017), Experiences: The 7th Era of Marketing (CMI, 2015), and Managing Content Marketing, (CMI, 2011).
For more than 10 years, Robert and his firm The Content Advisory have worked with more than 500 companies, including 15 of the Fortune 100. He has provided strategic marketing advice and counsel for global brands such as Facebook, Salesforce, NASA, CVS Health, McCormick Spices, Hewlett Packard, Microsoft, and The Bill & Melinda Gates Foundation.