Thank you for joining Robert Rose and Steve Riley in our final Killing Marketing workshop session 6.
In this workshop, Robert discussed the ongoing measurement plan, the measurement pyramid, objectives, KPI’s, and what success looks like. He went over how to accomplish something (an objective) using four key results and the pyramids for every objective.
KPI’s are there to improve your process and Robert was there to assist with any final pushes or questions about the marketing plan. He went over the purpose and focus of the experience, the overall objective, and specific key results as well as an update on his marketing project.
Feel free to download the remainder of Roberts powerpoint slides (attached) for future use. We thank you so much for participating in this workshop and we will keep you updated on future marketing workshops. Good luck to you all with your marketing plan and thank you for your participation, encouragement, and involvement!
Thank you for joining Robert Rose in our Session 5 Killing Marketing Workshop! The theme in today’s Killing Marketing session was Marketing and Promotion. In today’s workshop, Robert discussed where you are stuck, provided resources to assist with content planning and answered questions about how you are creating content and assets.
Robert took us through his project and how he has managed technology, content, marketing and promotions. He also discussed the marketing funnel and how to build an audience. He went over the PESO Model, the media mix calculator, and how to reach your marketing goals through reverse engineering.
If you were not able to make it, you can watch the video above. Attached you will find Robert Rose’s powerpoint slides for session 5 as well as a content planner Excel spreadsheet and a media planner (spend budgets, paid advertising and other elements to determine cost). He also shared a tutorial on how to use the Integrated Marketing Planner.
Feel free to download and use the worksheets and watch the video for future reference.
We look forward to seeing you again in our final Killing Marketing Workshop on June 7, 2022.
Thank you for joining Robert Rose in our Session 4 Killing Marketing Workshop! Robert and Steve discussed where you currently are in the marketing plan process, where you are stuck and what makes a valuable session.
Robert discussed the Project Pitch, provided a recap and every individual went over where they were stuck. Robert and Steve offered ideas, recommendations and suggestions on how to move forward with your marketing plan.
If you were not able to make it, you can watch the video above. Attached you will find Robert Rose’s powerpoint slides for session 4. Feel free to download and use them as templates or save them for future reference.
Homework for Session 5: When you are breaking down and creating your marketing plan, now is the time to focus on marketing and promotions. Homework for session 5 is to ask yourself, “If this thing (marketing service/product) was out there and not associated with your business, what would its identity be? How would you position or market it?” Think about if it would be a stand-alone product or if it would be added to your current marketing strategy. When you are marketing your product, think about the emotional and social elements – how do you differentiate yourself?
We look forward to seeing you again in our next Killing Marketing Workshop on May 17, 2022.
Thank you for joining Robert Rose in our Session 3 Killing Marketing Workshop! This workshop was focused on “where you are stuck” in your marketing plan. Robert Rose and Steve Riley went through each individual plan and discussed demographics, exclusivity, and made recommendations and suggestions.
If you were not able to make it, you can watch the video above. Attached you will find Robert Rose’s powerpoint slides for session 3. Feel free to download and use them as templates or save them for future reference.
Homework for Session 4: Please go through the attached slides and come prepared with a story map, your four step process, successes, showstoppers and testables for your marketing plan.
We look forward to seeing you again in our next Killing Marketing Workshop on April 12, 2022.
Thank you for joining Robert Rose in our Session 2 Killing Marketing Workshop! We hope that you were able to learn about building audiences and personas. If you were not able to make it, you can watch the video above. Robert discusses buyer personas and value, how to adjust your price point, pressure points, and finding the “how” in your offer or service.
The homework for Killing Marketing Session 3 is to use the attached Homework exercise and determine:
We have also attached Sam Price’s PowerPoint example template and Robert Rose’s powerpoint slides for session 1 and session 2. Feel free to download both and use them as templates or save them for future reference.
We look forward to seeing you again in our next Killing Marketing Workshop on March 15, 2022.
Steve Riley and Robert Rose would like for you to watch a two minute video to help you prepare for our second Killing Marketing session. This video will discuss your homework for the upcoming Killing Marketing workshop.
This homework includes filling out the quadrants in the Focusing Sprint™ worksheet – What are your three areas of progress, where are you stuck, what are your top three actions, and what are your biggest takeaways?
You will also want to print out the Mini Project Pitch and we will use this in the next Killing Marketing Workshop on February 15th, 2022.
We look forward to seeing you soon.
Thank you for joining Robert Rose in our Session 1 Killing Marketing Workshop! We hope you were able to gain insightful information in this one-of-a-kind coaching session about rethinking your marketing strategy, building on content marketing, and looking into the challenges and opportunities that you are currently facing.
This video will go over four steps on building value and where you should be focusing your time and energy. Whether it’s subscribing, winning or growing, be sure to have a piece of paper and pen handy to take plenty of notes.
We look forward to seeing you again in our next Killing Marketing Workshop on February 15, 2022.
Certified Practice Advisor & Attorney
Join us for our Killing Marketing workshop co-led by Attorney and Atticus Practice Advisor Steve Riley as he and Robert Rose will show you how to build on content marketing, rethink your marketing strategy, and create new audiences.
Chief Strategy Advisor, Content Marketing Institute
Robert Rose is a sought-after consultant, best-selling author, and one of the world’s most recognized experts in digital content strategy and marketing. Robert is the author of three best-selling books including Killing Marketing (McGraw Hill, 2017), Experiences: The 7th Era of Marketing (CMI, 2015), and Managing Content Marketing, (CMI, 2011).
For more than 10 years, Robert and his firm The Content Advisory have worked with more than 500 companies, including 15 of the Fortune 100. He has provided strategic marketing advice and counsel for global brands such as Facebook, Salesforce, NASA, CVS Health, McCormick Spices, Hewlett Packard, Microsoft, and The Bill & Melinda Gates Foundation.