Thank you for registering for our “Lawyer Referral Marketing – How to Cultivate Relationships” webinar on October 19th. In this webinar, Lori Pulvermacher discussed what it means to be a referable lawyer through identifying your top 20, reaching out to three marketing contacts per week, and identifying your referral process.

An essential function of your law practice is selling. Sales are essential for growth and profit. Because of this, Lori went into detail about focusing on referrals as a master strategy for your marketing initiatives.

Below you will find the slides that were used in the webinar as well as the two worksheets that you can download and print for your records.

Since you registered for this webinar, we are offering you 50% off our November 18th workshop, “Growth Strategies for Profitability – Tee Up for 2023” by using code REFER50 at checkout:

We know questions and ideas may come up after watching the webinar. If you would like to reach out to Lori directly, you can email her at

We look forward to seeing you on November 18th!

Workshop materials:


Lori Pulvermacher

Practice Advisor

Lori brings a rich and unique set of skills to help lawyers grow their businesses. Her experience includes coaching attorneys, law firm management, operations, marketing, sales and client delivery. Lori is organized, adaptable, creative, and analytical – and at the same time, is a professional with strong interpersonal skills. She is a master at networking and building strong relationships.