As an attorney and law firm owner, how are you preparing for the holidays?

The past few years have shown us that unforeseen circumstances can have a huge impact on your law practice – including:

• Shipping Costs
• Inflation
• Increased Production Time
• Labor Shortages

With that being said, it’s important that you start working on your holiday marketing sooner – rather than later. So what are some things you can do now to help with your holiday marketing?

1. Hire an assistant – an assistant can help with choosing and creating holiday cards, schedule a holiday party or event, help with additional holiday budgets and advertising, and they can also fill in so you can take some time off during the holiday season
2. Set new goals – set boundaries, re-evaluate your current goals, pivot if you need to and make the remainder of 2022 as successful as possible
3. Send out holiday cards – if you are going to send out holiday cards, we recommend that you start working on them now. Give yourself plenty of time to customize the card and order them in a timely manner
4. Plan for a holiday party or event – if you are going to plan a holiday party or event for your staff, be sure to prepare ahead of time. Event spaces can easily fill up the closer it gets to the holiday season
5. Prepare for a holiday charity – host a toy drive, give to those in need or volunteer within your community – this not only makes you feel good during the holiday season but it also gives you the opportunity to get to know your local neighborhood
6. Attend our free holiday marketing webinar -this FREE webinar on October 12 will focus on Top-of-Mind Awareness for your firm, invest in marketing activities that provide a generous return-on-investment, and get a head start against the competition.

By preparing for the holidays now, this allows you to apply proven strategies to end 2022 on a successful and profitable note. You are also giving yourself the opportunity to enjoy the holiday season with less stress.

• Author Details

Abbie Guerrero

Abbie Guerrero

Assistant Marketing Manager/Resource Advisor

Abbie joined the Atticus team in 2021 with more than a decade of digital marketing experience. She is results driven and has an extensive background in content creation, lead generation, understanding the customer development process, solving problems, and advertising. She is an expert at building relationships and sets high quality expectations. She loves to set and exceed personal and professional goals.

Abbie is currently the Resource Advisor for Atticus livestream webinars and workshops. In addition to her Resource Advisor role, she is the Assistant Marketing Manager. In this role she leads the strategy for digital marketing, creates content for weekly newsletters, all advertising campaigns and executes many ad hoc marketing projects.

Abbie has her bachelor’s degree in Marketing from Utah Valley University. She is a blogger and published author and enjoys spending time with her family in both Utah and California.