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Law firm culture can encompass a wide array of environmental, social, and behavioral factors that can include core values, performance evaluations, policies, professional development, compensation systems and work/life balance.
Law firm culture isn’t just about profitability – although cultivating a team that you trust can lead to a more profitable law practice – it’s about how your team is treated, how they feel, providing clear direction, having a leadership team that walks by example, and transparency.

As a law firm owner, you have the opportunity to determine your policies and procedures as it relates to the type of person you want to be working for you. As you create these processes, think about who you want to hire, how long you want them to stay, if they will enjoy the workplace, and trends that will bring your team together. Current trends include flexible work, remote work, diversity, recognition, and effective leadership.

As you continue to build a positive environment, you can now work towards developing critical business skills to further advance the success within your law practice. There are four strategic growth concepts that make up your business – time management, marketing, staffing and cashflow.

1. Time Management: Sharpen focus and prioritize, block out uninterrupted time, set boundaries, and learn when to say “no”
2. Marketing: Focus on opportunities, marketing strategies, practice and develop your “ask” and create and build relationships
3. Staffing: Build a great team, consider using the DISC in your hiring process, and develop a culture that supports continuous improvement
4. Cashflow: Increase profitability by focusing on high-value tasks, determine if you need to raise your rates and understand your profit margins

By developing these skills, you can now become more dependent and reliable on your team so you can focus on more complex issues that impact the bigger picture of the firm.

Developing your business skills allows you to set boundaries, have crucial conversions, block out uninterrupted time, delegate to your team, cultivate a championship team, and improve the client experience. All of this starts with creating a law firm culture that you desire.

No matter where in the process you are – managing your own business, rebuilding the culture within your firm, hiring new staff members, or focusing on your business skills, we are here to help you with creating a great practice and a great life that is supportive, transparent, and valuable.

Abbie Guerrero

Assistant Marketing Manager/Resource Advisor

Abbie joined the Atticus team in 2021 with more than a decade of digital marketing experience. She is results driven and has an extensive background in content creation, lead generation, understanding the customer development process, solving problems, and advertising. She is an expert at building relationships and sets high quality expectations. She loves to set and exceed personal and professional goals.

Abbie is currently the Resource Advisor for Atticus livestream webinars and workshops. In addition to her Resource Advisor role, she is the Assistant Marketing Manager. In this role she leads the strategy for digital marketing, creates content for weekly newsletters, all advertising campaigns and executes many ad hoc marketing projects.

Abbie has her bachelor’s degree in Marketing from Utah Valley University. She is a blogger and published author and enjoys spending time with her family in both Utah and California.

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