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Holiday Marketing for Lawyers

By Mark Powers and Shawn McNalis

article-making-the-most-of-holiday-marketingIn balmy south Florida, a determined real estate attorney with a good sense of humor donned a Santa suit and drove from office to office on Christmas Eve to deliver baskets brimming with cookies. Greeted by those he visited with raised eyebrows and peals of laughter, he made quite an impression.

Three states away in Louisiana, a team of paralegals stood at the entrance to their corporate law firm and accepted wrapped toys for charity as the admission pass to their holiday open house. Inside, a student chef from a local culinary school sautéed shrimp at one of the many food stations setup around the firm to encourage circulation.The firm’s attorneys ushered their best referral sources and clients around the office while another student dressed as a waiter moved through the crowd with a tray of drinks held aloft.

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Mark Powers & Shawn McNalis

Mark Powers & Shawn McNalis

Mark Powers, President of Atticus, has been coaching attorneys for nearly thirty years. He is the founder and developer of the first personalized training program dedicated to teaching attorneys the lasting skills and habits necessary for practice development. These skills include strategic planning, client development, customer service, prioritization, time blocking, managing interruptions, financial management, staffing, and delegation… [read more]

Shawn McNalis, Atticus Curriculum Director and Practice Advisor Trainer, is a former Imagineer with the Walt Disney Company and credits her 15-year career with Disney for her creative, collaborative approach to advising attorneys. In partnership with Mark Powers for 20 years, Shawn is a senior practice advisor, director of curriculum, and a trainer for Atticus… [read more]

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