Creating a LinkedIn business page for your law practice is an important element in establishing trust and credibility. It is a powerful platform to promote your services, find top-quality job candidates, connect with your audience and make it easy for your clients to find you.

“As of today, more than 830 million people and more than 58 million companies are on LinkedIn.”

According to ABA Legal Profile, 77% of lawyers personally use or maintain a presence on social media for professional reasons. The most popular social media platforms include:
LinkedIn (88%)
Facebook (39%)
Twitter (23%)
Martindale (15%)
Avvo (14%)
Instagram (13%)

If you still aren’t sold on LinkedIn, this platform can also increase searchability. When someone searches for your business in Google, your LinkedIn account can pull up. Your account can link to your website, a blog post, and you can share articles with keywords to help build credibility and awareness. You can also use this platform to educate clients about your business.

“LinkedIn helps you create an environment of thriving professional legal connections, with minimal financial investment.”

So how do you go about creating a LinkedIn Business page for your law practice?

1. Log in to your personal LinkedIn account
2. Click on the “Work” tab in the top right corner
3. Click on the drop down menu and click “Create a Company Page” button
4. Choose the type of business page you want to create
5. Fill out your profile with company information, name, website, industry, company size and company type. You can also include your logo and a cover photo
6. Check the box to verify that you are an authorized representative of the organization
7. Click “Create Page” You are all set!

Here are some additional tips to help grow your LinkedIn business page:

1. Use an updated headshot or photo – professional photos only
2. Join groups or Bar Associations to grow your presence
3. The LinkedIn algorithm is similar to Google so use keywords in your details and overview

We hope that you will use LinkedIn to build new connections, increase searchability, build a great team, and use it as another marketing platform.

• Author Details

Abbie Guerrero

Abbie Guerrero

Assistant Marketing Manager/Resource Advisor

Abbie joined the Atticus team in 2021 with more than a decade of digital marketing experience. She is results driven and has an extensive background in content creation, lead generation, understanding the customer development process, solving problems, and advertising. She is an expert at building relationships and sets high quality expectations. She loves to set and exceed personal and professional goals.

Abbie is currently the Resource Advisor for Atticus livestream webinars and workshops. In addition to her Resource Advisor role, she is the Assistant Marketing Manager. In this role she leads the strategy for digital marketing, creates content for weekly newsletters, all advertising campaigns and executes many ad hoc marketing projects.

Abbie has her bachelor’s degree in Marketing from Utah Valley University. She is a blogger and published author and enjoys spending time with her family in both Utah and California.