About the Workshop

What could you do to acknowledge your Top 20 Referral Sources at the end of this year?

Join us on November 9th for a 90-minute workshop where we will have an extended conversation on holiday marketing. You will spend time with like-minded individuals who you can share your holiday marketing ideas with and generate new ones.

You will spend time developing your Top 20 Referral List (this list has a strong impact on your practice, so you want to make sure they are being seen and heard), Farm Team, and Clients. Brenda Geiger will share additional support when it comes to your holiday marketing – what ideas you can implement immediately, what type of assistance you need to implement your strategies, and additional resources and tools to make this holiday season successful.

Holiday marketing can encompass a wide variety of strategies which include discounts, offers, charitable events, and cocktail parties, to name a few. Brenda will help you brainstorm other ideas, create a schedule around these strategies, and consider the barriers that you may face. She will also share non-gift marketing proposals so you can make sure you are doing things in the marketing space that will have the biggest impact and return-on-investment.

Workshop topics include:

• How to track referral sources and the revenue impact that they have on your business
• Expand on the topic of planning ahead and what that looks like in terms of shipping, inventory and inflation
• How to cultivate and update your Top 20 Referral List
• Know your audience and identify what you can do for different groups
• Gift giving for your client list

We look forward to seeing you on November 9th!