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Danny Mazza graduated from law school believing he would take the bar and create a career in politics and government. After his parents died within 43 days of each other, his career focus shifted to estate planning and probate law. He worked at a larger firm, and within just a few years, he knew he wanted to start his own practice.

Bri Niro joined Danny at his small firm and became his partner after meeting him during law school. Together, they’ve created a successful law practice that continues to grow and thrive by identifying their unique gifts and complementing one another well.

How You Can Use Networking and Referrals to Build Your Business

1. Identify your strengths. 

Danny knew he was good at networking and remembering people. It’s his gift, and while he could employ it in his own firm, working for a larger firm meant his hands were tied in many ways. Putting out his shingle allowed his outgoing personality to shine.

Bri’s gift that complements Danny’s so well is that she knows how to engage and nourish new relationships. She recognizes that it takes effort, so when Danny brings in new relationships to their firm to encourage, Bri steps in with intentionality to maintain those relationships.

2. Conscious, strategic effort goes a long way. 

You don’t have to be a “people person” to create and maintain relationships. Instead, understand that it’s a conscious strategic effort and requires practice. You may need to practice it daily or weekly, but you can develop strategic alliance partners with collaborative referral sources by doing so. 

If you want to learn more about young lawyers making a big impact, check out

Steve Riley

Certified Practice Advisor & Attorney

Steve Riley has coached attorneys for more than 20 years. His one-on-one coaching focuses on a limited number of top producing attorneys committed to taking their practices to new levels of excellence, profit, and personal success. He also presents at group coaching workshops around the country for individual law firms, state bar associations, and other legal organizations.

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