35% of Lawyers Who Use Social Media Report Getting Clients From It

Don’t have a huge marketing budget? No problem. Results are even better for smaller firms with less than 10 lawyers. No matter what size your firm is or what kind of law you practice, social media can help you grow.

Most likely you have created a social media account for your business, if not, maybe you have at least considered it. You may have posted a few images or even video to engage your audience, or maybe creating the account was as far as it went.
If you don’t know where to start when it comes to social media, you don’t have the time to grow your social media accounts, or you don’t know how to connect with your audience, then you will want to read on.

Why social media, as a lawyer, is important:
*It’s where your audience and competition is
*It can help establish you as a trustworthy and reliable business
*It can prioritize you as the expert law firm in your area
*It improves your search rankings
*Provides new networking opportunities
*Keeps you up-to-date with legal and social media trends
*Social media advertising is more cost-effective than traditional advertising
*You can promote your services to prospects and returning clients
*It creates brand awareness
*It gives you the chance to tell your story in your own words

What are the different types of social media platforms:
*LinkedIn – engage in professional conversation, meet new prospects, join groups, showcase your expertise, and share industry-related insights
*Facebook – build relationships, generate new clients, use Facebook groups to connect to your audience, and create a business page
*Instagram – create content that is engaging to your audience, share high-quality images, focus on community-based content, and create behind-the-scenes videos
*TikTok – utilize hashtags, share compelling videos, and stay up-to-date on TikTok trends

The TikTok hashtag #lawtok has attracted two billion video views and is one of several legal hashtags growing in popularity daily on the platform.

*Twitter – bite-sized updates, network and meet new prospects, and join discussions
*YouTube – create and promote videos, use hashtags in your posts, and create videos that are informative

What type of content you can share:
*Blogs
*Articles
*Law firm or legal trends
*FAQ
*Videos
*A story
*Promote your events

How to implement your social media strategy:
*Set S.M.A.R.T goals for your online strategy
*Dive deep into your target audience and make sure that your content is relevant
*Create a marketing or content calendar
*Do your research
*Create a posting schedule
*Share original graphics and video
*Monitor and respond to conversions online
*Consider User-Generated Content or sharing customer reviews
*Do some competitive research
*Measure your results

Best social media management tools to use:
*Canva
*Hootsuite
*Zoho
*Sprout Social
Building and creating your social media presence is a marathon not a sprint. It takes time, patience, and is an ongoing effort, but will be worth it in the end. Set goals, create a social media plan, utilize technology, and be consistent. Every social network will have a unique strategy and there are a lot of opportunities and ways you can use every social network. Ultimately, we wanted to provide you with tools and strategies to maximize your online presence and hope that you can apply some of them immediately.

• Author Details

Abbie Guerrero

Abbie Guerrero

Assistant Marketing Manager/Resource Advisor

Abbie joined the Atticus team in 2021 with more than a decade of digital marketing experience. She is results driven and has an extensive background in content creation, lead generation, understanding the customer development process, solving problems, and advertising. She is an expert at building relationships and sets high quality expectations. She loves to set and exceed personal and professional goals.

Abbie is currently the Resource Advisor for Atticus livestream webinars and workshops. In addition to her Resource Advisor role, she is the Assistant Marketing Manager. In this role she leads the strategy for digital marketing, creates content for weekly newsletters, all advertising campaigns and executes many ad hoc marketing projects.

Abbie has her bachelor’s degree in Marketing from Utah Valley University. She is a blogger and published author and enjoys spending time with her family in both Utah and California.