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Can lawyers turn their storytelling skills into a marketing powerhouse without feeling sales-y?

In today’s episode of Great Practice, Great Life, we reveal the secrets of content marketing tailored for small and solo law firms with Robert Rose, a global authority on content marketing. Join us as Robert and Steve Riley share how legal professionals can attract clients through engaging, valuable content that builds trust and bypasses the discomfort of traditional sales tactics.

We explore the principles of content marketing and its role in professions where trust is paramount. Learn how educational, inspiring, and entertaining content can position lawyers, doctors, and accountants as trustworthy experts. We’ll discuss innovative strategies, such as hosting educational events and utilizing blogs and newsletters, to scale trust and extend your reach, ultimately converting potential clients into loyal advocates for your practice.

As we wrap up, Steve and Robert share their enthusiasm for the upcoming 2024 Summit, where Robert will further dissect effective content strategies. We outline inspiring examples, including the story of “Jack the Roofing Guy,” to illustrate how content marketing can drive business growth.

Get ready to revolutionize your practice by building a broader and deeper pipeline of potential clients.

In this episode, you will hear:

  • Content marketing as a growth strategy for law practices
  •  Building trust through storytelling
  • The role of educational and engaging content in attracting and retaining clients for legal professionals
  • Strategies for lawyers to expand their reach, including hosting educational events and utilizing newsletters and blogs
  • Audience building for lawyers through valuable content offerings
  • The story of “Jack the Roofing Guy” and his approach to client engagement through weather forecasting
  • Anticipation for the 2024 Summit, where Robert Rose will delve into content strategies for legal practices
  • How lawyers can leverage their communication skills for effective content marketing

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Supporting Resources:

The Summit

Great Practice. Great Life.® by Atticus® – 029: Just Because Every Other Lawyer is Doing it, Doesn’t Mean You Should with Robert Rose

Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose

Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit by Joe Pulizzi & Robert Rose

Experiences: The 7th Era of Marketing by Robert Rose & Carla Johnson

Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand by Robert Rose & Joe Pulizzi

This Old Marketing Podcast

Robert Rose

Steve Riley

Certified Practice Advisor & Attorney

Steve Riley has coached attorneys for more than 20 years. His one-on-one coaching focuses on a limited number of top producing attorneys committed to taking their practices to new levels of excellence, profit, and personal success. He also presents at group coaching workshops around the country for individual law firms, state bar associations, and other legal organizations.

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