Posted on January 29, 2013
Need Referrals? Don’t Wait For A Fairy Godmother
By Judi Craig, Ph.D. MCC
Hands down, the single best way to get clients is to have them referred. Word-of-mouth marketing brings a potential client to an attorney, because someone he trusts has given him that lawyer’s name.
The problem is that most attorneys handle the referral process in a haphazard manner.They don’t develop the referral-generating skills or structures to create what is critical to client development: a referral system.Think what would happen to a lawyer’s
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