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By Mark Powers

article-marketing-with-authenticityIn client development seminars and workshops I am often asked whether the most successful rainmakers are effective because of their personality and natural ability– or whether something else is at play.

These people are no doubt thinking of the rainmakers they’ve seen who navigate every social situation with ease and radiate such self-assurance new clients are continually drawn to them.

You, on the other hand, might be someone who is decidedly not the most comfortable person in unfamiliar social territory. You might experience apprehension when asked to market yourself because you don’t believe you’re a natural at marketing.

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This article was written by an Atticus staff member.

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