Near-Collapse to Record Years: How Doré Rothberg Law Rebuilt from the Inside Out

A Father-Son Duo’s Blueprint for Law Firm Growth

What happens when a father-son duo takes on the challenge of revamping a struggling law firm? On today’s episode of Great Practice, Great Life, Carl and Brent Doré share their extraordinary journey of transforming the Doré Rothberg Law Firm into a thriving practice, along with the invaluable support of partner Lisa Rothberg, who was instrumental in stabilizing and growing the firm.

After a record-breaking year, momentum reversed and the firm hit a breaking point with cash-flow issues and weak processes. Instead of giving in, they embraced a series of bold, strategic changes. Their story is a masterclass in law firm growth strategies. You’ll hear how they moved operations to the cloud, revamped their onboarding process, and used a unique financial metric they call “DRL hours” to stabilize the firm’s finances.

These law firm growth strategies were truly tested when they made the ambitious decision to hire seven new attorneys in just six months. This move, backed by a powerful paralegal team, not only expanded their capacity but also boosted productivity and profitability across the board. Their philosophy is simple: revenue follows capacity. Invest in your people and processes, and the revenue will come.

Carl and Brent also share how they navigated the complexities of a family-run business and the challenge of succession planning. Their “shareholder pipeline” strategy creates a clear path for career progression, serving as a powerful tool for hiring and retention.

Their journey is a rich tapestry of lessons on firm culture, adaptability, and the power of personal and professional integration. It proves that with the right mindset, you can build a practice and a life you truly love.

We are thrilled to have Carl and Brent Doré as Game Changers at this year’s Summit!
With transparency, humility, and a touch of humor, they’ll show how tough conversations, bold hiring decisions, and investing in the right infrastructure and people helped them turn chaos into clarity and scale for the future.

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Inside This Episode

  • The Doré Rothberg Law Firm’s transformation journey focusing on strategic changes for success 
  • Innovative strategies for stabilizing cash flow and enhancing team dynamics, including transitioning operations to the cloud 
  • Importance of family dynamics and clear communication in succession planning and leadership transition within a family-run business 
  • Hiring strategy in 2022, expanding the team with seven new attorneys, and implementing unique compensation models 
  • Development of DRL hours as a key performance indicator to balance productivity across hourly, fixed, and contingency pricing models 
  • Challenges and successes of building a resilient and client-focused law firm, emphasizing work-life balance and ethical practices 
  • Insight into creative problem-solving as a core value and refining client intake processes to better align with long-term strategic goals 

Supporting Resources

Steve Riley

Steve Riley

Shareholder, Practice Advisor, & Attorney Steve Riley has coached attorneys for more than 20 years. His one-on-one coaching focuses on a limited number of top producing attorneys committed to taking their practices to new levels of excellence, profit, and personal success. He also presents at group coaching workshops around the country for individual law firms, state bar associations, and other legal organizations. READ MY FULL BIO
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