Steve Riley did not expect to learn anything at Graceland, but a December trip up the Mississippi, ending in Memphis with his wife and close friends, turned into an unexpected lesson in law firm growth, marketing, and the cost of success. In this episode of Great Practice, Great Life, Steve shares four surprising lessons from Elvis Presley’s life that apply directly to attorneys building a practice and trying to protect a life worth living.
From Elvis’s personal code, TCB, “Taking Care of Business in a Flash,” to Colonel Tom Parker’s brilliant content marketing machine, Steve unpacks what lawyers can learn about discipline, leverage, marketing, and the power of a clear operating standard. He also explores the one award Elvis cared about most, and why it reveals something deeper about the scoreboard so many high achievers are chasing.
This episode is ultimately about more than Elvis. It is about what it takes to build a great practice, how success can become unsustainable when you do not take care of yourself, and why a great practice cannot come at the expense of a great life.
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Inside This Episode
- Elvis’s personal code: TCB, Taking Care of Business in a Flash
- How Colonel Tom Parker turned Elvis into the world’s first content marketing machine
- Why Elvis only personally accepted one award in his entire career
- The Jaycees recognition as one of the Ten Outstanding Young Men of the Nation and what it reveals about chasing the right scoreboard
- The hidden human side of Elvis — insecurities, health struggles, and burnout
- Take Care of Business, Take Care of You
