022: How I Niched My Practice with John Tucker
Finding a niche for your law practice can be lucrative for your firm. But law schools don’t focus on many topics that could transform into these specialized law subjects. Instead, it may be up to you to self-educate on what you find yourself drawn to.
How do you decide on a niche? The first place to start is figuring out where your interests lie. Did you want to be a doctor in high school but couldn’t make the grades? Maybe medical malpractice is an area of study for you. If the Constitution and history are compelling, possibly specializing in the Second Amendment is where you’ll land.
In this episode of Great Practice, Great Life, Steve talks to John Tucker, Managing Partner at Tucker Disability Law, located in St. Petersburg, Florida. John wanted to become a doctor early in life, but a couple of high school classes deterred him. Some teachers encouraged him to consider law school, and he pursued that avenue, and became an attorney. Six months into his brand-new career, someone referred a disability insurance case to him, and the rest was history.
With a newfound interest in disability and no prior exposure to it in law school, John spent a lot of time self-educating himself. Today, his successful practice allows him to pursue a love of travel, coach others on finding their law niche, and continue to develop his team members.
In this episode, you will hear:
- How John chose his law niche, where his practice is located, and what they do
- What disability insurance is, and why someone might require a lawyer to help them navigate obtaining their benefits
- Why the lack of classes and continuing education courses caused John to self-educate on disability law
- His advice to someone looking to niche their practice
- Where most of his referrals come from and how he developed relationships with injury attorneys
- The reason outsourcing was important to John’s practice and why going global was a key element in its growth
- The one action that caused him to think about how he manages his team and modify it
- John’s “happiness scale” and the feedback he receives from employees about it
- The benefits of working with a practice advisor and why he values accountability
- Why he still utilizes group programs, the value he gets from them, and the importance of a growth mindset
- The importance of grace and compassion in John’s practice
- What led him to start taking time off, his hobbies, and his greatest vacation
- The encouragement he’d give to a lawyer who wants to create a greater practice and life
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John Tucker: Adjunct Practice Advisor and Attorney