As 2025 comes to a close, Steve revisits five standout moments from five of our most impactful Great Practice conversations this year. This episode is built as a highlight reel, with short clips pulled from full-length interviews that focused on the business side of running a law firm. The goal is simple: give you the best ideas from 2025 in one place, so you can spot the next upgrade your firm needs and put it into action.
As you listen, treat this like a working session. Steve tees up five areas to pay attention to, and each clip gives you a practical lens you can apply right away. When a segment makes you think, “That is exactly what we need,” pick one idea to implement this week, then use the show notes to jump into the full episode for the complete conversation.
You’ll hear:
- John Morgan on building a systems-first, 21st-century firm through automation and transparency, and what it looks like to scale without relying on individual heroics
- Chris Murphy on upgrading your case mix by choosing your lanes, setting intake criteria, and confidently saying no to the wrong work while referring it out the right way
- Lori Pulvermacher on turning hiring into real capacity with a 90-day onboarding plan that defines what “winning” looks like at 30, 60, and 90 days
- Barb Betts on asking for introductions instead of transactional referrals, and how to do it with language that feels natural and creates real permission
- Robert Rose on building repeat referrals with a scalable partner program, using simple relationship “rings” and value touches that keep you top of mind
If a specific moment hits home, check the show notes to jump into the full episode with that guest and take the next step from insight to implementation. Next week, we’ll share Part 2: Best of 2025, Great Life.
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Inside This Episode
- Five standout Great Practice moments from 2025
- Scaling with systems, not heroics
- Automation and transparency for consistency and leverage
- Niche discipline, intake criteria, and confidently saying no
- Hiring into capacity with a 30/60/90-day onboarding plan
- Asking for introductions and building referral momentum through relationships
- Building repeat referrals with a structured partner content program


