Take Control of Your Law Practice: How to Build a Thriving Law Practice Through Writing
For many attorneys, building a thriving law practice while managing personal and professional commitments can feel overwhelming. But what if you could take control of your schedule and grow your firm by focusing on what you love?
In this episode of Great Practice, Great Life®, Steve sits down with Brenda Geiger, founder of Geiger Law, an estate planning and administration firm in Carlsbad, California. Brenda has achieved remarkable success by leveraging her passion for writing to build a thriving law practice. By authoring books that speak directly to her ideal clients, she’s created a marketing system that consistently drives new business and establishes her as a trusted authority.
Despite her busy life as an attorney, business owner, wife, and mom, Brenda dedicates one hour a week to writing. She shares how this disciplined approach, paired with support from her team, allows her to produce valuable content and update her books regularly. Brenda also discusses her journey into law, her book-based marketing strategy, and why writing remains her favorite tool for connecting with clients.
This episode highlights how attorneys can reclaim control of their practices and build sustainable growth by focusing on impactful marketing strategies. Learn how to turn a passion into a business-driving machine, just like Brenda did, and take the next step toward a thriving law practice.
Inside This Episode
- Brenda Geiger’s background, her busy family schedule, and how she juggles it with her successful law practice
- How losing her father at 19 caused her to drop out of college, why her aunt encouraged her to get back to school, and how she ended up in law school
- How Brenda’s practice began and her marketing methodology
- Her marketing brand, how she established it, and how she turned her books into marketing tools
- Brenda’s process for writing a book and keeping them updated with new editions
- Why just one hour a week of writing plays a huge role in marketing her firm
- Why writing is her favorite form of marketing and events a close second
- A slow season in a cyclical practice is a great time to plan marketing events
- What she loves the most about running her own practice
- The advice Brenda would give to her younger self and the one business skill she’d tell young Brenda to learn
- The reason you should be intentionally learning your referral sources’ preferences
- Her tips for time management when you have a busy schedule