The New Year has dawned and you may have spent some time thinking about how you’d like to improve your business, and hopefully, your life, over the next year.
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As marketing advisors, one question we constantly grapple with is this: How can time-starved lawyers become efficient, but still effective marketers? Driven to distraction by constant interruptions, difficult staffing issues and demanding clients, most attorneys don’t take the time to do what it takes. Yet, many of our attorney clients are very good at marketing when placed in the right situations. It’s getting them there that’s the problem.
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Here’s a tip that can help you maximize your productivity in the face of the upcoming holidays – and help you to have a little time left to enjoy them. We call it the "Power Hour".
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It’s useful to know that shyness is an adaptive reaction to social situations, such as holiday parties, in which we feel the risk of being judged harshly.
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Most of my clients who own their own firms, or are partners in small firms, experience difficulty in managing their firm finances because they don’t block time to attend to financial tasks. Their legal tasks get prime time in their calendar and financial oversight is relegated to whatever time is left over. To overcome this [...
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Facebook is one of many social channels. Where should you start? And how will you keep it fresh? These four tips help chart a course.
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In the rapidly changing world of Social Media Marketing, we at Atticus® struggle with the proper stance to take when advising attorneys on the best and most effective marketing strategies. What evidence do we really have that attorneys are gaining new clients through their online efforts?
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Few leaders succeed without great talent supporting them. Here are three hot tips adapted from the Harvard ManageMentor module “Retaining Employees” .
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What signals are you sending when you meet a client for the first time? It’s worth pondering when and if potential clients aren’t receiving the message you think you’re sending.
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One of the most effective things you can do to impact your referral marketing is to create and use a Top Twenty list.
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