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As marketing advisors, one question we constantly grapple with is this: How can time-starved lawyers become efficient, but still effective marketers? Driven to distraction by constant interruptions, difficult staffing issues and demanding clients, most attorneys don’t take the time to do what it takes. Yet, many of our attorney clients are very good at marketing when placed in the right situations. It’s getting them there that’s the problem.

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Most of my clients who own their own firms, or are partners in small firms, experience difficulty in managing their firm finances because they don’t block time to attend to financial tasks. Their legal tasks get prime time in their calendar and financial oversight is relegated to whatever time is left over. To overcome this [...