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Posted on March 20, 2019
Public Resources

Referral marketing is a numbers game. If you’re used to keeping your referral base data in your memory, it’s likely you’ve seen its limitations. You probably can recall facts about your clients and referral sources when you visit face to face, but you can’t perform from memory many advanced marketing functions. Contact management software allows you to perform high-level functions easier, faster and in greater numbers. You can track historical data on referral sources and other marketing contacts, generate reports on services performed and future needs identified, and inform clients and referral sources of future events in your office. Research software that is a good fit for your existing storage and record-keeping systems. These can be industry-specific and vary to individual preferences. Mailings You can track mailings to specific groups of existing and past clients for cross-selling and upgrading purposes. Target groups of clients in your database who fit the criteria for other services, such as a small business owner client who needs estate planning and asset protection. Tracking mailings also allow you to see how many referrals have been generated by existing clients over the years. You can track the follow-ups to each referral, such as a thank-you card or phone call. Database features Database features determine...

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Posted on March 19, 2019
Public Resources

By Michael Hammond & Mark Powers Effective time management brings better clients, more profits "I don’t have the time. I’m swamped here at work. I’m telling you, I have no time to contact referral sources — let alone meet with one — I have to be in the office." Congratulations. You’re the hero, indispensable. Where's that getting you? Are nights and weekends free? Do you have the best clients? Are profits up? Probably not. But you can change your firm’s trajectory, have more time off, better clients and higher profits. All it takes is getting a handle on your time and making time for referral-based marketing. (You’re probably thinking, Easier said than done. But it’s not, really. We can help.) Even if you’re the best lawyer you know, all of that technical skill and professional expertise means nothing without good clients who need your services. Keeping your practice viable depends on your ability to generate a steady stream of new business. Client development is one of the highest and best uses of your time, and to be effective at referral-based marketing, you need to practice effective time management. Shift your mindset Here at Atticus, we’ve heard all the excuses. You’re too busy. You’re struggling to keep the lights on. You just don’t have the energy. When it comes...

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Posted on February 13, 2019
Public Resources

If you want your solo or small practice to grow and thrive — and who doesn't? — there's no magical elixir to get you where you want to be. It takes some effort on your part, and perhaps a new way of thinking about your firm, but the formula for success can be yours. If you're stuck in a pay-the-rent mode, taking in any client who will pay a bill so you can keep the lights on, you’re on a path to burnout. You work late each night and on the weekends, running yourself ragged just to keep your firm afloat. You have no time for friends or family, a seldom-seen ghost in your own household. The clients you get? They're all pretty marginal — at best — right? To turn your practice around, you need to focus on the "A" and "B" clients and divest yourself from the "C" and "D" clients. The latter monopolize your time, have unreasonable demands and as often as not they don't pay on time or at all. They're vampires, sucking the life blood from your firm. When you focus on obtaining and keeping "A" and "B" clients — but especially "A" — your practice will be...

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Posted on January 15, 2019
Public Resources

Busy attorneys find it greatly difficult to find enough time to handle the scheduling and logistics of marketing lunches, meetings, and other social events. They're too distracted by constant interruptions, difficult staffing issues and demanding clients, and so they don't take (or make) the time to do what they need to. Many attorneys can be quite good at marketing when they inadvertently find themselves in the right situations but getting there on purpose is the issue I’m addressing here. In general, most attorneys aren't very good at the initiation phase of marketing. Getting started is essential. Without someone to initiate and organize these steps, most marketing efforts never get off the ground. If you aren’t successful in setting up lunches, dinners, and meetings with referral sources, then your client development efforts are going to be haphazard. If you’re not meeting with the right people, then you're relying on happenstance to promote your practice. Instead, I'd like suggest a more proactive approach. Enter the Marketing Assistant When one of our coaching clients had difficulty marketing his firm, he sought help. It came in the form of student majoring in marketing at a local junior college. Although his new assistant had little real-world working experience, the attorney immediately noticed the...

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Posted on December 19, 2018
Public Resources

We held our second annual SUMMIT last week, and it was an incredible success. Over 200 of our attorney clients and their law firm staff members attended this unique event. They represent the best of the best in the legal industry and in their respective practice areas. Each of the SUMMIT's three days carried a specific theme. The theme for Day 1 was Inspiration with Keynote speakers Dr. Jeffry Life, John Morgan of Morgan and Morgan, and singer-songwriter Mandy Harvey. Their presentations inspired people in the room to commit to making changes in their lives to become healthier and have the courage to take calculated risks. Mandy's presentation really instilled that a positive attitude and "tethering" yourself to the right people can make all the difference in your life and your practice. Day 2 was themed for Innovation. Eleven Dominate Your Market™ presenters spoke about innovations they implemented in their personal lives and law firms that brought them success and happiness. Kimberly Lee kicked off the day talking about her "Not Yet" projects, a concept learned after reading Mindset by Carol Dweck in the Dominate Your Market™ program. Each quarter since reading Dweck's book, Kimberly set a goal of learning something new....

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Posted on November 19, 2018
Public Resources

Running, running, running — a marathon at a sprinter's pace. All year, you've been focused on growing your practice, providing superior service for clients, and increasing profits. Whirlwind days turned into weeks, which turned into months. I encourage you to take stock of your past year by examining the big takeaways from your victories — and from your losses. But let's not rest on our laurels, okay? Because before the holidays get underway, you should set aside at least a little time for planning on how to make next year your best year ever. In fact, the first thing you can do is sign up for my upcoming webinar (Dec. 4) called "3 Things You Should Do NOW to Give Your Law Firm a Head Start in the New Year". Next, start thinking about the biggest three victories or accomplishments your firm had this year. It could be anything that brought value to your practice. Maybe it was a big court victory that brought in a ton of revenue. Maybe it was a new associate who invigorated the staff. Maybe it was a new referral source who consistently sent "A" clients to your firm. Whatever it is, take a moment to write them down. Next,...

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Posted on November 13, 2018
Public Resources

As we watched Hurricane Michael devastate Florida’s Gulf Coast region this autumn, it reminded us that it's critical that your practice has an emergency action plan in case disaster strikes. A hurricane at least gives you time to prepare for when it hits, but other disasters — natural, terrorism-related, technological, medical — move faster, leaving no time to prepare on the fly. Your law firm needs a plan in place before a disaster strikes, and you need a strategy for how to deal with the fallout after a disaster leaves destruction in its wake. Before the storm There are real risks to not having a plan. If you or a lead attorney in your firm is incapacitated, it creates a leadership vacuum. Who is in charge to make critical decisions? Without a written protocol, your staff is left wondering, "What do we do now?" And clients may suffer from a loss of their personal information and case files. In devising an emergency action plan, a place to start is by brainstorming the worst-case scenarios. Imagining the worst thing that could happen will help your office devise a strategy to deal with the disaster. What happens if a fire breaks out that can’t be contained?...

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Posted on November 12, 2018
Public Resources

As a solo or small practice attorney, the holiday season can be stressful, and things that normally occupy your attention can get overlooked or put on the back burner. It's a time to connect with family and friends, but it’s also a time to connect with marketing contacts and referrals. You market all year to improve or build your client list, sure, but what is marketing at its essence? It's connections — human connections. The heart of those connections is truth, is authenticity, is honesty. Clients come and go, but good referral sources built on genuine emotion can turn into good friends. During the holiday season I urge you to reach out to those marketing contacts. Send them a card or a note to let them know you’re thinking of them. Thank them for their friendship, professional and personal. We know one attorney who has made it a tradition to send specialty sweet treats each holiday season. Cards can get lost or just ignored once they’re opened, but his contacts look forward all year to seeing the treats box in the mail. It reinforces their connections and makes him stand out. It’s his niche. If your firm has the means, why not try sending...

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Posted on April 19, 2018
Public Resources

Let's face it — we need email. But, we also need a way to control the beast that email can become. It is estimated that almost 30% of our workday is consumed by dealing with email. How do we tame this beast so that it doesn't take over our day? The 80/20 rule applied to your inbox. The Pareto Principle applies to email as it does to so many areas of our lives. Probably only about 20% of the emails you receive require a response from you. This means that as much of 80% of your emails do not need a response. In fact, a large portion of that 80% may not even need to be read by you! Begin to tame the email beast by eliminating the useless and unnecessary messages cluttering your inbox. Our frustration with email often results from how we approach email. All too often we view email as a big box of emergencies requiring our immediate attention. Here are a few tips to begin improving your approach to email. Apply Rules Apply rules so that unnecessary emails are directed to folders rather than your inbox. List serves and enewsletters are prime candidates for this approach. Even necessary emails can be...

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