“Okay, I’ve met someone who could be a great referral source for my practice. Now what do I do? We receive this question constantly from attorneys attempting to cultivate new business. Usually, they are stymied about two things.
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In their new book, marketing experts Tim Tobin and Lisa Braziel suggest that the activity generated by social media sites is analogous to a giant, ongoing 24-hour party. The name of their book neatly sums up their philosophy: Social Media Marketing Is A Cocktail Party: Why You Already Know the Rules of Social Media Marketing.
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For many of you shareholders, the economic downturn means you'll be retiring later than you planned. And while there are many variables you can't control in an uncertain future, there's one asset some of you shareholders may be able to maximize in the near future: your law firm.
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From a facilities perspective, having a fully-equipped law office requires much more than having the right space and nice furniture. At some point you're going to have to deal with a dizzying array of vendors looking to sell you a copier, a phone system, a mail meter, computer hardware, computer software - the list goes on and on.
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If you plan to work in the law for more than the next five years, you need to read The End of Lawyers? In his book, Richard Susskind reflects on the pressures technology is bringing to the legal profession, and how attorneys must adapt - whether they want to or not.
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Believe it or not, as a business owner (yes, law firms count) or even just an associate with responsibility for hiring your assistant, the hiring process actually starts with you, not the candidate. Determining how well you know yourself and your firm is paramount to being able to screen for and hire well.
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There's been a dramatic shift in how psychologists view happiness. Conventional wisdom holds that if we work hard and apply ourselves, success will follow. And once we are successful, we'll be happy. Apparently we've had this all wrong.
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Chances are if you're not already participating in the social media conversation, you're thinking about it. And if you're not thinking about it, you should be. Social media is not going away. In fact, in the last three years, its growth as a marketing tool among companies and law firms has grown dramatically.
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