Two years ago, Boston personal injury lawyer Russell Rosenthal adopted the practice of asking clients for referrals. It was a simple but powerful marketing tool that caused his client referrals to jump dramatically.
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Lawyers find extended time off helps them build their practice. Family law attorney Cynthia Swanson is profiled in this feature story from the March 2007 issue of Lawyers USA.
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Think of marketing as a game. A game in which the open flow of information – the constant exchange of ideas and exchange small gestures with those in your social network –add up to business success.
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Whether or not you agree that the country is in a recession, there’s no denying that we’re experiencing a downturn in the economy.While the economy has some effect on all law firms, it’s often solo and small firm practitioners who feel the pinch of tough economy more acutely than larger firms. So, how do you find the silver lining in the economic rain cloud hanging over our heads? We offer a few suggestions.
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Hands down, the single best way to get clients is to have them referred. Word-of-mouth marketing brings a potential client to an attorney, because someone he trusts has given him that lawyer’s name.
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In client development seminars and workshops I am often asked whether the most successful rainmakers are effective because of their personality and natural ability– or whether something else is at play.
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Do you react to the announcement of the yearly firm retreat with less than excitement? Kind of like, “Oh no, not another one!” Worse still, do you usually leave the retreat feeling that you’ve just wasted a perfectly good day or two?
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